Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

3 simple reasons you should care about website buttons

By Edward Solomon | 11 January 2018
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Of all things that inform small business website design, you might not think the buttons on your website are worth much attention. Most of us can probably barely imagine a website without a button, though, so it’s something that’s well worth thinking about. Let’s face it, buttons haven’t gone out of fashion. They continue to […]

How can you boost your Google ranking in 2018?

By Edward Solomon | 30 November 2017
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Guessing the future can be notoriously tricky – for every iPhone, there are quite a few Sinclair C5s – but thankfully, the world of search engine optimisation (SEO) isn’t quite so unpredictable. Indeed, the following trends have been gaining traction among providers of SEO optimisation services for a long time already. But you still need […]

3 frightening reasons not to design your own website

By Edward Solomon | 26 October 2017
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Halloween isn’t the only freak show in town. Just look around on the Internet at any number of small business websites that have been cobbled together and you’ll see plenty of ghouls. Don’t try your hand at a DIY website unless you’re determined to step into the web unassisted… When you’re comparing website design companies […]

3 simple ways to attract online interest in your brand

By Edward Solomon | 3 August 2017
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Internet marketing for SMEs is a different experience from that of the larger, household-name corporations. It has to be. The smallest and most inexperienced companies are up against an especially stiff challenge to convince prospective customers to choose their brand over those that have been around for rather longer online and built up a reputation […]

How to avoid the most common business blogging mistakes

By Edward Solomon | 6 July 2017
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There are a few specific steps that you can take to accelerate your blog visitors through the marketing funnel. Here are the top three mistakes many people make when creating business blog posts.

SEO is still worth bothering with – even if you have literally no money

By Edward Solomon | 27 April 2017
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It’s a great luxury to be able to plough money into something like Pay Per Click (PPC) advertising to deliver an instant increase in the amount of relevant traffic heading to your site. But what if the money for your PPC campaign dries up and you’re forced to quit? The likelihood is that there will […]

10 ways to attract and keep clients

By Edward Solomon | 6 October 2016
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Attracting and keeping clients starts with your digital ecosystem.

Who else wants more clients?

By Edward Solomon | 15 September 2016
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The simple answer to the question is “We all do!” I’m going to share with you today the concept behind getting more clients. This is not ground-breaking. Lots of people do this. It all starts with the digital ecosystem.

Answered: the excuses for not having a website

By Edward Solomon | 1 September 2016
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Sifting through my Feedly last week, I stumbled across an interesting infographic on Six Revisions by Patrick Antinozzi entitled The Excuses for Not Having a Website. I thought about each one of the excuses presented by small businesses and the answers suggested, which are all skewed towards the United States (even though the author is based […]

How to take the headache out of headlines

By Edward Solomon | 25 August 2016
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Mention writing blog post, email newsletter, or marketing automation email headlines to many people and they’ll tell you they simply aren’t marketers or salespeople and can’t do it for love or money. The truth is that it really doesn’t have to be hard. All you need is the right tools and a little inspiration. As […]