It’s a great luxury to be able to plough money into something like Pay Per Click (PPC) advertising to deliver an instant increase in the amount of relevant traffic heading to your site.
But what if the money for your PPC campaign dries up and you’re forced to quit? The likelihood is that there will be a massive drop in your website’s traffic.
It is precisely for this reason that SEO optimisation services are so vital, given their role in ensuring that your online presence continues to bring you a steady stream of relevant hits, even if budgetary issues sometimes mean you need to take a break from SEO expenditure for a while.
In any case, you don’t necessarily need any money at all to ‘do’ SEO – and if you don’t believe us, just consider the various possibilities for getting people to link back to your site that won’t require you to surrender a penny.
Brand partnerships can bring great results
The most effective brand partnerships are of genuine mutual benefit to the parties involved, so you will need to think carefully about how you can ensure this will be the case with your own linkups.
What are everyone’s expectations, and how will they be managed? What will be the KPIs underpinning the partnership, and how will you weave a link to your partner’s brand into your content in a way that feels natural and authentic?
When leveraged correctly, however, there’s no question that brand partnerships can bring big mutual benefits for SEO. Naturally, the greater the number of effective partnerships your brand has, the more quality links you will be able to obtain, and the healthier your SEO will be.
Be strategic with your blogger outreach
Yes, bloggers do get a lot of outreach requests, but that doesn’t necessarily bar you from working with some of the best of them. You just need to take a suitably strategic approach.
One great route to ‘quick wins’ is to create content about certain well-known bloggers that they will be interested to read – for example, a ‘Top 10 most influential bloggers’ list for your sector – and then tag them when you share the content on social media.
If the blogger in question likes what you’ve said about them, they will be more inclined to share that content, bringing you some very useful free brand exposure in the process.
Alternatively, a simple trade-off might be possible
Even if you can’t give a blogger any money for them to link to your site, there may be something else you can offer, such as your skills and experience in a particular field with which they need a bit of assistance.
Just be sure, when you present the blogger with your proposal, that you have carefully researched beforehand what are the skills of yours – perhaps something like graphic design or content creation – from which they might be able to benefit.
Do you want to achieve big results for your company’s online presence this year, despite having little cash? Talk to the PENNInk Productions team today about the SEO optimisation services that we can provide that may also represent a good match to your budget.
Edward Solomon has over 30 years’ experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
