Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

How can you boost your website design to appeal to cultures around the world?

By Edward Solomon | 7 July 2022
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Here are just some of the practical steps you can take if you are trying to make your website design more relevant and attractive to other cultures.

Is your content worthy of being linked to?

By Edward Solomon | 16 December 2021
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Do you want to know an organic and sustainable way of driving up the number of great-quality and relevant backlinks your own website gets? It’s simple: you just need to publish content on your site that other sites want to link to, without having to be told or nudged into doing so.

How LinkedIn can help establish your personal brand

By Lisa Penn | 15 April 2021
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A well-honed personal brand can have positive effects for your online business. LinkedIn is a good place to start enhancing that image.

Update your Google My Business listing now!

By Edward Solomon | 14 May 2020
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To say that the ongoing coronavirus outbreak has caused significant disruption would be quite the understatement. Indeed, it has profoundly affected almost every aspect of our lives and the lives of those closest to us. Consequently many businesses’ operations have been upended, too, but is this reflected in your firm’s current Google My Business listing? […]

5 good reasons to update your website

By Edward Solomon | 21 November 2019
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The word “update” can be a vague one, but I’ve been ambiguous with the title for this blog post for good reason: whether you’re making small adjustments or massive sweeping changes to your website at any one time, it should never be allowed to stay still for long. After all, Google will want to know […]

5 of the best ways to improve B2B design and content

By Edward Solomon | 10 October 2019
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The process you use to clinch B2B sales may be more complicated than is typically the case with B2C sales, but your website shouldn’t be complex as well – at least as far as the user is concerned. A good website design is key to any B2B organisation’s digital marketing online. So, here are a […]

What makes the perfect landing page that really converts?

By Edward Solomon | 11 April 2019
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A prospective customer is stood in front of two shop fronts. One shop front is attractive, well lit and showcases interesting and relevant products, while the other is plain, poorly lit and seems to have little to offer. Which will the customer choose? The first one, of course! It’s worth asking yourself if you’ve really […]

Does your website have that ‘human’ touch?

By Edward Solomon | 20 December 2018
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You might wonder why you have to go out of your way to make your site seem more ‘human’. After all, hasn’t your site been designed and developed by human beings? That’s true, but the fact that we engage with companies so much via a screen today – rather than necessarily pop into brick-and-mortar premises […]

5 easy steps to a homepage that really converts

By Edward Solomon | 20 September 2018
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These days marketers talk about conversions a lot. That’s simply because they matter. For the uninitiated, it’s about taking a casual visitor and turning them (‘converting’) into a paying customer by having them complete an action. This is why you’ll find marketers also talking about Calls to Action (CTAs) because it’s strategically placed CTAs and […]

5 signs your business website really needs a redesign

By Audrey Robinson | 5 April 2018
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You might take the view that if something isn’t broken, you shouldn’t fix it. Unfortunately, websites don’t work that way. It may load and it may work, but that doesn’t necessarily mean that your website is great. Your website needs to change and grow with your business. If a lot has been happening in other […]