Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Prediction time: what will 2020 be about in web design?

By Edward Solomon | 2 January 2020
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Yes, we know what you’re thinking – predicting the future is a thankless task, so why really bother? The answer to that is simple: the emerging website design trends detailed below have already been identified by web consultants across the UK and the world, and the current signs are that they will continue to gain […]

3 things hampering your website attracting backlinks

By Edward Solomon | 7 November 2019
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A lot may have changed in the world of search engine optimisation (SEO) down the years, but one thing that has remained steadfastly important is link building. There may be mystery surrounding much of Google’s algorithms, but any SEO marketing agency knows how crucial the accumulation of high-quality, credible backlinks still is for a brand […]

Could just one page be enough for your website?

By Edward Solomon | 24 October 2019
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We’ve mentioned previously here on the blog of PENNInk Productions that there are some very good reasons why you may consider a minimalist design for your website. But what about paring down those features to an even greater extent – to just a single page? It’s not as ridiculous an idea as you might think, […]

5 of the best ways to improve B2B design and content

By Edward Solomon | 10 October 2019
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The process you use to clinch B2B sales may be more complicated than is typically the case with B2C sales, but your website shouldn’t be complex as well – at least as far as the user is concerned. A good website design is key to any B2B organisation’s digital marketing online. So, here are a […]

3 important questions when redesigning your website

By Edward Solomon | 29 August 2019
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Often, the fundamentals of your business – and even your business website – might be sound, but that doesn’t mean your site wouldn’t benefit from a bit of TLC. So, whether you’re investing in a top-to-bottom redesign of your company’s website or just re-jigging it slightly, what are some of the questions that you should […]

How a sitemap can boost your SEO

By Edward Solomon | 15 August 2019
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Have you ever scrolled down to the bottom of a webpage and noticed that among the links there, there’s a reference to something called a ‘sitemap’? Indeed, you might have even clicked on it and been presented with a list of that website’s pages. What’s the point of a sitemap and should your site have […]

5 key steps to more effective mobile websites

By Edward Solomon | 16 May 2019
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Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through smartphones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play a […]

5 steps to better mobile website design

By Edward Solomon | 9 May 2019
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Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through mobile phones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play […]

3 trends that will define business website design in 2019

By Edward Solomon | 21 February 2019
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Hopefully you won’t need any member of the PENNInk Productions team to tell you that web design is an ever-evolving field. However, it’s precisely because of this that you really need to be able to separate passing fads from the trends that are most likely to last. Allow us to help you, by setting out […]

Can a minimalist design really help your site?

By Edward Solomon | 7 February 2019
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‘Less is more’ is probably the best advice anyone can give when it comes to design. I’ve also heard someone say ‘websites age in dog years’. Certainly, many an online marketing agency in the UK has received a request to design the kind of minimalist website that seems to be all the rage today. There […]