Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Why are Calls to Action really that important anyway?

By Edward Solomon | 12 April 2018
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The whole point of your website is to enable your business to accomplish its sales and revenue goals. It’s vital to ensure that visitors to your site actually do want you want them to do, which can be achieved much more easily when you make intelligent use of Calls to Action (CTAs). What is a […]

5 signs your business website really needs a redesign

By Audrey Robinson | 5 April 2018
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You might take the view that if something isn’t broken, you shouldn’t fix it. Unfortunately, websites don’t work that way. It may load and it may work, but that doesn’t necessarily mean that your website is great. Your website needs to change and grow with your business. If a lot has been happening in other […]

Are you making these mistakes with your website design?

By Edward Solomon | 8 March 2018
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You’d have thought that these days, pretty much anyone could spot a bad website – and they can, if the things that make that website bad are obvious. You know the things we’re talking about: the dated animations, the wacky fonts and the cluttered layouts, among so many other blatant blunders. However, the very fact […]

How long does it take for SEO to work?

By Edward Solomon | 1 March 2018
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It’s the question so many companies ask us here at PENNInk Productions: “How long will it be before my business is on the first or second page of Google?” Alas, it’s a much more complex and fraught question than you might think. Even if your chosen SEO marketing agency goes as far as giving you […]

5 things every successful business website needs to get right

By Edward Solomon | 8 February 2018
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You might think you know what glitzy features will serve your target customers best and make your website stand out from the pack, but have you even got the basics right? Here are five of those basics that will account for the bulk of your website’s success or failure. You might want to talk them […]

3 simple reasons you should care about website buttons

By Edward Solomon | 11 January 2018
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Of all things that inform small business website design, you might not think the buttons on your website are worth much attention. Most of us can probably barely imagine a website without a button, though, so it’s something that’s well worth thinking about. Let’s face it, buttons haven’t gone out of fashion. They continue to […]

How can you boost your Google ranking in 2018?

By Edward Solomon | 30 November 2017
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Guessing the future can be notoriously tricky – for every iPhone, there are quite a few Sinclair C5s – but thankfully, the world of search engine optimisation (SEO) isn’t quite so unpredictable. Indeed, the following trends have been gaining traction among providers of SEO optimisation services for a long time already. But you still need […]

3 frightening reasons not to design your own website

By Edward Solomon | 26 October 2017
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Halloween isn’t the only freak show in town. Just look around on the Internet at any number of small business websites that have been cobbled together and you’ll see plenty of ghouls. Don’t try your hand at a DIY website unless you’re determined to step into the web unassisted… When you’re comparing website design companies […]

3 simple ways to attract online interest in your brand

By Edward Solomon | 3 August 2017
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Internet marketing for SMEs is a different experience from that of the larger, household-name corporations. It has to be. The smallest and most inexperienced companies are up against an especially stiff challenge to convince prospective customers to choose their brand over those that have been around for rather longer online and built up a reputation […]

Does your website have an attractive personality?

By Edward Solomon | 20 July 2017
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We all know people whose personality we love and other people who we strive to avoid because their personality just rubs us the wrong way. Well, it’s a similar situation with websites. Almost as soon as we land on a certain website, we get a sense of its own ‘personality’ – whether it’s a serious […]