In case you haven’t already heard us saying so, responsive web design (RWD) is A Big Deal. We’ve talked about it, as have all the big names in marketing, and it turns out that it might be even more important than anyone thought. As the benefits of keeping your website mobile-friendly outweigh the cost of […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
How to grow your business with email marketing
Building a marketing mailing list is one of the most effective and inexpensive ways to find and keep new customers. We use email marketing to send e-mails to acquire new customers and convince existing customers to make additional purchases. It’s also used to enhance the relationship of a business with existing and prospective customers and to […]
10 ways to make your website make more money
Your website is an essential business tool. Having a good-looking site isn’t enough any more, though. Your website needs to work for you actively by attracting new business and driving your company forward. Very few SMEs or solopreneurs have significant funds to spend on their website. By focusing on certain key principles when developing and […]
5 really simple steps to a cleaner inbox
When was the last time you looked at your e-mail inbox and felt overwhelmed? Did you still respond to the e-mails you had to but ignore the rest? Do you feel as though your inbox is spiralling out of control? With a badly managed inbox, your working week can rapidly move from feeling in control on Monday, […]
10 super easy ways to spring clean your website
Moving house: there’s nothing quite like it for forcing you to go through years of accumulated stuff and decide whether to keep or ditch. We’ve found the same with websites, as people typically go through all their content when moving to a new site or design, deciding what to retain, redo or remove. It’s very […]
Do your customers really appreciate you?
Getting and providing testimonials are a valuable means of showing appreciation that is often overlooked. Providing a testimonial on a website of a company with which you’ve done business has several benefits. Testimonials often include the name of the person providing the testimonial, his or her title and company, and sometimes a link back to the company’s webpage, which […]
How to love your e-mail
Is it actually possible to love your e-mail? The answer, as with all things, is that it depends. It depends mostly on you, that is, not your e-mail. Let’s just say that it is possible to tame the beast and make it work the way you want. It will take time, tools, and perseverance. The first […]
How to make people love your website
In keeping with this month’s blog post theme, “Love your business”, here are our top 3 tips for how to make people love your website (and avoid a lot of arguments). 1. Get the design right This one is always difficult; everybody is a design critic. Some are more influential than others. The ones you need to […]
What can help you seize control of your inbox right now?
OK, so you’ve been away for a few days and you come back to inbox hell. Stacks of email to read through and respond to. How can you make life easier for yourself? What does it take to master that inbox and turn it into heaven? Simple answer: cloud-based email. Switching to a cloud-based service […]
Awesome stuff you need to see in our 2015 blog plan!
We’ve been busy! We’ve put together a blog plan for the year and can’t wait to share with you what we have in store for 2015. Each month has a business-related theme and we’ll tie in the month’s posts with that theme. Here’s a taste of what you can look forward to: January New beginnings February Love […]
