Let’s be honest: Search Engine Optimisation isn’t magic. Understanding what SEO is helps to save you time and money and approach it from a position of knowledge. In this article, I’m going to help take the mystique out of SEO by explaining the basics. What is SEO? Put simply, Search Engine Optimisation is a process that aims to […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
The ugly truth about PPC and AdWords
There’s a lot to learn about paid search advertising. That’s the ugly truth. It’s really important to understand that, as with all things, you have a learning curve with paid search advertising and the first thing to grasp is the concept of Key Performance Indicators (KPIs). Key Performance Indicators Irrespective which marketing channel you are using, […]
How to get a professional website built for under £500
If you’re low on funds and high on ambition, Sitemaker may be just the thing you’re looking for. For startups, solopreneurs, and anyone with the drive and ambition to get up and running with a web presence but lacking a big budget, Sitemaker provides a professionally built, fixed price, affordable website from just £450. All you need to […]
Why is your website hurting your business?
There’s no question about it: everyone using your website will expect it to perform quickly, including smartphone visitors. Performance is now a key criterion in search engine rankings, with preference being given to user-friendly pages that load quickly and aren’t overloaded by graphics and video. It’s literally a race to the top of the search rankings. And if […]
Don’t try building a website without planning it first
It’s fair to say that the greatest challenge in designing, building, and managing websites is the planning. Planning a website begins and ends with the content – what content will be present for go-live, what content will be added over time, who and how they will be creating and managing it, and that’s just the […]
25 ways to make people line up for your emails
If you’re serious about marketing your brand and building a following, you’ll be wanting to try these different methods of growing your email list. There are compelling reasons for exploring different email marketing techniques, not least because they are proven to work. Social media may be the preferred option for many in the 21st century, but […]
Improve your mobile performance in 2016
I started using the World Wide Web around 1995. Back then, we used to think that downloading a 1MB file over a 14400 modem connection in about an hour was acceptable. Today, however, speed matters. Most people simply don’t have the time or patience to wait for websites to load in anything more than a few seconds. Speed, […]
What everybody ought to know about cookie tracking
No, cookies aren’t biscuit snacks for kids. Internet cookies have a whole new (and significantly less yummy) meaning. What is a cookie? It’s a file placed on a website by the site operator to collect and store information about individual visitors. Information used to save user preferences, e.g. if you purchased something from a particular online […]
If you design your own website, it will suck!
Don’t design your own website. Seriously. It will look terrible. Perhaps you think that WordPress.org or Wix are easy to use, so you can have a crack at designing a website for your business or organisation. Please don’t. It really will suck. We’ve seen it repeatedly. You think you’ll save the expense by doing it yourself. Maybe you even think the outcome […]
Get your website strategy right in 4 easy steps without requiring therapy
If you’re approaching a website design or redesign project for your business or organisation, the first thing you need is a strategy. Having a strategy will bring clarity in establishing clear objectives for the project before jumping into the design and development of the new site. In this article you will learn how to create a strategy […]
