There are major lessons to be learned about the branding techniques of big firms. As your organisation expands, here are three of the steps that have been consistently shown to help get your branding right.
Lisa Penn
Lisa Penn is a Visual Communications Specialist with a background in user experience and psychology. She has held a variety of roles encompassing user experience creative strategist, architect and manager, where she has successfully bridged the gap between design, technology and development.
5 really important steps to guarantee high quality design
When you’re looking for a high quality design to give your organisation’s visuals that much-needed injection of inspiration, there will be a lot to think about. Let’s focus on five essential steps that will help you make the right decision.
How LinkedIn can help establish your personal brand
A well-honed personal brand can have positive effects for your online business. LinkedIn is a good place to start enhancing that image.
How to create a new logo
What exactly do you want from a new logo? Here’s how to help make sure your answer isn’t lost in translation.
Are you doing enough to boost brand awareness?
What is brand awareness? Essentially, brand awareness is about customers knowing your name and brand, but it goes further than simply brand recognition.
How does a website affect brand reputation?
It’s very easy, especially for businesses and organisations that haven’t focused much on their online presence until recently, to regard issues like branding and reputation as almost entirely separate to the matter of website design. But in truth, these aspects of your brand’s promotional efforts are finely intertwined with each other. Let’s focus specifically on […]
How to forge a strong digital brand from scratch
What is your business’s digital brand? It is, in a nutshell, your business’s story – including what the organisation stands for – told through digital means. That leaves the question, though, of how you should sculpt your digital brand if the company it is meant to represent has only recently been formed. After all, your […]
How to make your graphic designer’s life easier
Here’s the premise: you know that graphic design is a pretty fundamental part of digital marketing online and have therefore decided to reach out to an agency – such as PENNInk Productions – that can help you to get your brand image just right. Chances are that you’ll have made the right decisions so far. […]
5 trends reshaping graphic design in the 2020s
Graphic design has never been solely about surface appearances, or even one organisation’s brand identity. Indeed, it has much wider-reaching implications, playing a fundamental role in educating, informing and persuading all manner of audiences. So, you can bet that graphic designers providing solutions for businesses across the sectors are subject to an exceedingly broad range […]
5 absolute essentials for your rebranding strategy
There are many aspects of successful digital and online marketing for small businesses and charities and one of the key aspects is knowing when to rebrand. If your own organisation is contemplating a rebrand, what are the reasons and what are the associated risks? If you do go ahead with rebranding your small business or […]
