Graphic design that aims to get the audience to specifically buy from you is likely to be more successful in helping to grow your business online.
Lisa Penn
Lisa Penn is a Visual Communications Specialist with a background in user experience and psychology. She has held a variety of roles encompassing user experience creative strategist, architect and manager, where she has successfully bridged the gap between design, technology and development.
5 of the most common branding mistakes – and how you can avoid them
Branding is one of those things that, for many organisations, can seem simultaneously elusive and immediately identifiable. It’s the sometimes apparently intangible thing that can have a very tangible impact on your business’s prospects – so it really is crucial that you take it seriously. The power of branding – as well as the consequences […]
3 ways to get more out of your brand’s infographics this year
Even if your brand is no stranger to infographics, there will almost certainly be things you could be doing to gain even more value from them. Here are some such ways you might try in 2022.
Your font choices matter more than you think
You might expect our experts in business website design at PENNInk Productions to talk up the importance of attention to detail across your online presence, but we would be right to do so. In any case, many ‘small’ aspects of a brand’s website are far from small; consider, for example, the fonts you use on […]
Is it better for your brand to be a leader or a follower?
There’s a lot to be said about what it takes for a brand to succeed online or offline, and it certainly comes down to much more than just a captivating logo or a snappy slogan. That’s because your organisation will also need to think carefully about how it positions itself in its market, relative to […]
Are stock photos an absolute ‘no-no’ in marketing?
Stock images have developed a reputation as a bit of a ‘comic-book baddie’ in the marketing world; in other words, the use of them is treated in some circles as inherently heinous, and something that any self-respecting brand should avoid at all costs. Is this always entirely true, though? The reality is, for all of […]
Are there any reasons to say no to a new website?
Is it really a case of ‘out with the old, in with the new’, or is there a more subtle approach that can benefit your business or charity?
3 latest design trends expected to shape 2022
Even those who aren’t running an online business should be in no doubt about the central role graphic design continues to play in all of our lives. The COVID-19 pandemic has helped bring forth all manner of new graphic designs to impart important messages to the public – but there have also been many other […]
How authentic is your company brand?
Brand authenticity is something that we seem to hear about a lot these days, to the extent that you may have initially dismissed it as a bit of a buzzword – something that isn’t necessarily very important, or that you lack the time to think about in the running of your business. However, it is […]
Your company blog needs attractive graphics, too
Many online business owners don’t exactly spend much of their time thinking about the visual appeal of their blog, which might seem odd in a way. After all, if your brand’s website incorporates a blog at all, you are likely to already be investing significant time and money ensuring it is always flush with new, […]
