Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Do you really need a Terms & Conditions page?

By Edward Solomon | 14 July 2016
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Imagine you’re midway through building a website for your business. The developer contacts you for your Terms and Conditions page content. You’ve spent weeks perfecting all the messaging, the About page, and all the other content. The Ts & Cs haven’t even crossed your mind. I mean, after all, isn’t that just legal mumbo jumbo people stick in […]

The sooner you know about working with a designer the better

By Lisa Penn | 30 June 2016
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Working with a web designer is a tricky business – it’s not a regular part of most people’s daily worlds! We do it all the time and thought we would share our top 10 tips for successful client projects (and equally successful relationships). 1. Designers don’t like deadlines Nobody does… but designers especially hate really […]

How to use newsletters to increase leads

By Edward Solomon | 23 June 2016
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Most companies set out intending to use their newsletter for lead generation. Working out exactly how to do that can be a challenge. What’s involved with using your newsletter to generate leads? Three things: Qualifying Serving Engaging A scenario we’re all familiar with Let me preface what I’m going to tell you by describing a scenario […]

How you can get traffic, leads and sales almost instantly

By Mike Killen | 9 June 2016
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A website without a funnel is like a car without an engine Traffic, leads, sales and customers are all we want from a website, right? Well, much like our metaphorical car, no matter how well designed, how shiny and how large it is, we’re not going to gain any traction or momentum without an engine. […]

The quickest and easiest way to share your content

By Edward Solomon | 26 May 2016
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The key to sharing your content is learning about syndication. Put simply, content syndication pushes your blog posts, audio or video podcasts out to third-party sites, either in full, or as a snippet, link, or thumbnail. The idea behind syndication is to get people to read your articles, listen to or view your podcasts, then interact by commenting or […]

Safe Harbor may be dangerous to your business

By Vicky Barrett | 19 May 2016
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What’s all the fuss about? You might have heard about Safe Harbor recently and been wondering what it is and how it might affect your business. It concerns repeated, large-scale, international transfers of personal data. What it doesn’t concern: small-scale, one-off transfers of personal data transfers of personal data (with consent) that are necessary to carry […]

Why we have a website privacy policy (and maybe you should too)

By Edward Solomon | 18 May 2016
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Let’s set aside the issue of the impending Brexit referendum for a few minutes, while I tell you quickly about the new EU General Data Protection Regulation, which passed into privacy law on 4 May 2016. Quick overview Here is an executive summary of what the new law brings: Effective on 25 May 2018 (allowing up to two years to […]

Why you shouldn’t design by committee

By Edward Solomon | 12 May 2016
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Ask web designers – any designers come to that – about design by committee and you’ll receive universally intolerant and contemptuous responses. There are all sorts of reasons why trying to take too active a role in dictating the design will turn a design creative against you, especially if multiple people have a hand in it. […]

You don’t have to be an expert to understand Google Analytics (Part III)

By Edward Solomon | 5 May 2016
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Time to start digging deep and using knowledge gained in Understanding Google Analytics Part 2. For advanced hacking around in Google Analytics, we’ll be building on the use of Profile Filters and Advanced Segments. Tracking Google Referral Strings The Google referral string is the “href” value assigned to each URL in a set of search […]

You don’t have to be an expert to understand Google Analytics (Part II)

By Edward Solomon | 25 April 2016
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Analytics may not be the first thing that comes to mind when building a website, but over time it will tell you what’s working and what’s not. Think of the website as the house and analytics as the wiring. Once you’ve grasped the basics of Google Analytics (which we covered in Understanding Google Analytics Part […]