Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

You don’t have to be an expert to understand Google Analytics (Part I)

By Edward Solomon | 21 April 2016
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The beauty of Google Analytics is that it makes it easy to understand how your website is performing, collating information over time and presenting it in a multitude of reports that you can customise and drill down to provide all the detail you need. Here are the essential parts of Google Analytics you need to focus on initially […]

Your SEO company doesn’t want you to read this post

By Edward Solomon | 14 April 2016
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Let’s be honest: Search Engine Optimisation isn’t magic. Understanding what SEO is helps to save you time and money and approach it from a position of knowledge. In this article, I’m going to help take the mystique out of SEO by explaining the basics. What is SEO? Put simply, Search Engine Optimisation is a process that aims to […]

The ugly truth about PPC and AdWords

By Edward Solomon | 7 April 2016
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There’s a lot to learn about paid search advertising. That’s the ugly truth. It’s really important to understand that, as with all things, you have a learning curve with paid search advertising and the first thing to grasp is the concept of Key Performance Indicators (KPIs). Key Performance Indicators Irrespective which marketing channel you are using, […]

How to get a professional website built for under £500

By Edward Solomon | 4 April 2016
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If you’re low on funds and high on ambition, Sitemaker may be just the thing you’re looking for. For startups, solopreneurs, and anyone with the drive and ambition to get up and running with a web presence but lacking a big budget, Sitemaker provides a professionally built, fixed price, affordable website from just £450. All you need to […]

Why is your website hurting your business?

By Edward Solomon | 31 March 2016
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There’s no question about it: everyone using your website will expect it to perform quickly, including smartphone visitors. Performance is now a key criterion in search engine rankings, with preference being given to user-friendly pages that load quickly and aren’t overloaded by graphics and video. It’s literally a race to the top of the search rankings. And if […]

Never do business on the Internet without a legal understanding

By Vicky Barrett | 24 March 2016
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Whose law applies to international Internet transactions? In this article, I’m going to take a very brief look at jurisdiction and governing law as they apply to Internet transactions. Terminology Jurisdiction refers to the country whose courts will hear a dispute. Governing law refers to the country whose law will apply. They are not necessarily the same […]

Don’t try building a website without planning it first

By Edward Solomon | 17 March 2016
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It’s fair to say that the greatest challenge in designing, building, and managing websites is the planning. Planning a website begins and ends with the content – what content will be present for go-live, what content will be added over time, who and how they will be creating and managing it, and that’s just the […]

25 ways to make people line up for your emails

By Edward Solomon | 10 March 2016
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If you’re serious about marketing your brand and building a following, you’ll be wanting to try these different methods of growing your email list. There are compelling reasons for exploring different email marketing techniques, not least because they are proven to work. Social media may be the preferred option for many in the 21st century, but […]

Improve your mobile performance in 2016

By Edward Solomon | 3 March 2016
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I started using the World Wide Web around 1995. Back then, we used to think that downloading a 1MB file over a 14400 modem connection in about an hour was acceptable. Today, however, speed matters. Most people simply don’t have the time or patience to wait for websites to load in anything more than a few seconds. Speed, […]

What everybody ought to know about cookie tracking

By Edward Solomon | 25 February 2016
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No, cookies aren’t biscuit snacks for kids. Internet cookies have a whole new (and significantly less yummy) meaning. What is a cookie? It’s a file placed on a website by the site operator to collect and store information about individual visitors. Information used to save user preferences, e.g. if you purchased something from a particular online […]