Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

5 steps to better mobile website design

By Edward Solomon | 9 May 2019
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Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through mobile phones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play […]

Has your site been hit by the recent Google Medic update?

By Edward Solomon | 25 April 2019
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As anyone vaguely familiar with the world of online search knows, Google periodically releases updates to its algorithm that make a big difference to how well different sites rank in its search results. The chief aim for the search giant, of course, is to ensure the best quality content always ranks top; however, such updates […]

What makes the perfect landing page that really converts?

By Edward Solomon | 11 April 2019
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A prospective customer is stood in front of two shop fronts. One shop front is attractive, well lit and showcases interesting and relevant products, while the other is plain, poorly lit and seems to have little to offer. Which will the customer choose? The first one, of course! It’s worth asking yourself if you’ve really […]

3 really quick tips to boost your blog SEO

By Edward Solomon | 28 March 2019
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One thing that will probably always be a crucial component of your brand’s website SEO marketing is its blog. By that we mean not just the regular production of blog content, but also suitable optimisation to enhance its search engine performance. So what are three things that your organisation can do to ensure your blog […]

How to easily fix broken links on your WordPress site

By Edward Solomon | 14 March 2019
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Nobody likes broken links, neither ordinary users nor website owners. Broken links are, of course, those links leading to pages that no longer exist or have been removed with the web. Pretty much anyone and everyone knows the frustration of clicking on one, and suddenly being presented with a ‘404 error’ or ‘Nothing here!’ page. […]

3 trends that will define business website design in 2019

By Edward Solomon | 21 February 2019
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Hopefully you won’t need any member of the PENNInk Productions team to tell you that web design is an ever-evolving field. However, it’s precisely because of this that you really need to be able to separate passing fads from the trends that are most likely to last. Allow us to help you, by setting out […]

5 simple things you can do right now to build links

By Edward Solomon | 21 February 2019
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There are few elements of online marketing for small business that can be as effective as well-done link building – yet also few things that so many companies hate spending their time on. That’s a shame, because it doesn’t necessarily have to be too difficult to get started on a great link building campaign for […]

Can a minimalist design really help your site?

By Edward Solomon | 7 February 2019
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‘Less is more’ is probably the best advice anyone can give when it comes to design. I’ve also heard someone say ‘websites age in dog years’. Certainly, many an online marketing agency in the UK has received a request to design the kind of minimalist website that seems to be all the rage today. There […]

4 easy ways to get your SEO ‘match fit’ for 2019

By Edward Solomon | 24 January 2019
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For many of us, 2018 might not feel like a year of any great change in SEO. However, organisations that provide online SEO services on a day in, day out basis (such as PENNInk Productions) know better. The truth is that SEO is a dynamic and ever-changing field, so the aspects of your own site’s […]

How can you help your web designer to help you?

By Edward Solomon | 10 January 2019
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Hiring a website designer or getting in touch with a web design firm is just the first step in a long process to create a website, but when the time comes for the actual project, you’ll probably be asked for your ideas about what you do or don’t want from your final site design. Do […]