Blog
Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.
Relax with your beverage of choice and pick up some creative inspiration for your business website.
How to really boost your brand’s link value
Google’s programmers aren’t exactly expansive about what the search engine’s algorithms contain, but one thing they have confirmed down the years is that the quality of backlinks to a site does play a role in its search rankings. Link building is therefore quite rightly a key ingredient of SEO optimisation services like those that PENNInk […]
How to strike the right time/money balance like a boss
In an age in which there seem to be so many advertisements for website platforms flying around – that supposedly let you put together the perfect website in under an hour – you may understandably be wondering where the catch is. Which is the right platform for you? Wix, Weebly, Squarespace, WordPress.com or self-hosted WordPress? […]
What kind of website content will your customers love?
Ask any number of leading digital marketing consulting firms and they’ll tell you just how important the right content is on your website. You certainly don’t want to put up just any content on your site – not least because you could be publishing stuff that repels, rather than attracts your target audience. Here are a […]
The top 5 things to get right on your SMB website
Thank you for joining me to find out what it takes to build a successful website in a world of 1.5 billion of them. Limiting it to five has been a challenge and you may not agree with the five I have chosen, but they’re my 5 and I’m sticking to them! With each rip, […]
How to build your brand identity through web design
Brand identity isn’t just about a catchy slogan or a marquee product. It’s about marking everything about your business in a way that makes it as easy as possible for people to tell when they’re dealing with you. That’s what makes you memorable in the long run. And while there are many ways to work […]
Here’s how you can turn the tables to boost organic traffic
The amount of organic traffic your site receives fluctuates all the time. That’s just the nature of the game of search engine optimisation (SEO). If your site has seen a noticeable decline in search traffic over a prolonged period, or for that matter, if it has suddenly dropped dramatically, you have good reason to be […]
Does your website comply with the new GDPR rules?
The chances are that you have been seeing a lot of mentions of the General Data Protection Regulation – or GDPR – in your email inbox and on news sites in recent weeks and months. It was adopted by the European Parliament and Council in April 2016 as a means of better protecting European citizens’ […]
5 essential elements in the best landing pages
Wherever someone first lands on your site, you’ve got a big job to convert them from a mere visitor into a paying customer. Captivating landing pages will undoubtedly help with that, but which elements are most likely to deliver the greatest results for your site? Here’s my top five recommendations for a landing page that […]
What was the significance of the recent ‘Brackets’ Google update?
In its own words, Google only releases broad core updates to its algorithms “several times per year”. So, the recent news that the search giant issued another one – dubbed ‘Brackets’ – in early March got a lot of website owners wondering what the implications could be for their businesses. The answer is: not necessarily […]
3 reasons not to self-manage your WordPress website
You might have thought a major benefit of having a self-hosted WordPress website is being able to manage much of it yourself. WordPress is certainly a great platform for carrying out your own updates to your site, without the need to contact an external professional for even the smallest alterations. However, it does also help […]
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7 Pembroke Avenue
Pinner
Middlesex
HA5 1JP
Registered Company 04851085.
Registered in England and Wales.
How can we help?
Recent Blog Posts
7 Pembroke Avenue
Pinner
Middlesex
HA5 1JP
Registered Company 04851085.
Registered in England and Wales.
