Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Does your website have that ‘human’ touch?

By Edward Solomon | 20 December 2018
Posted in

You might wonder why you have to go out of your way to make your site seem more ‘human’. After all, hasn’t your site been designed and developed by human beings? That’s true, but the fact that we engage with companies so much via a screen today – rather than necessarily pop into brick-and-mortar premises […]

The future’s vocal: how to tailor your SEO for voice search

By Edward Solomon | 29 November 2018
Posted in

It often seems that whenever you want to search the Internet for crucial information, you can turn straight to a little helper app on your phone. Whether that virtual assistant is Apple Siri, Amazon Alexa, Google Assistant or Microsoft Cortana, it can frequently direct you to the website you need. When you do a voice […]

3 top tips to appeal more easily to local customers

By Edward Solomon | 8 November 2018
Posted in

Figures are continually being released that confirm the pressing importance of well-honed local business digital marketing today. For instance, did you know that 46% of all searches on Google are local, or that 76% of local searches result in a phone call? That’s an awful lot of enquiries that your own business could be missing […]

How to speed up your WordPress site painlessly

By Edward Solomon | 31 October 2018
Posted in

Did you know that a website that takes longer than three seconds to load often loses half its visitors as a result? That’s probably not a great surprise. After all, we’ve probably all clicked that browser ‘back’ button from time to time due to a website not loading quickly enough. You wouldn’t want one of […]

3 simple SEO checks before you launch your site

By Edward Solomon | 18 October 2018
Posted in

So, you think you’re ready to hit that big red ‘launch’ button for your new website – but are you? The truth is, even the most experienced and capable digital marketing consulting firms need to refer to a checklist of search engine optimisation (SEO) elements when determining whether a site is in a good state […]

Are you picking the right images to accompany your text?

By Edward Solomon | 4 October 2018
Posted in

The images you use on your website are hugely important. I cannot stress that enough, so let me say it again: the images you use on your website are hugely, massively important. They might not exactly be the first thing you think of in terms of local business digital marketing, but they’re still very important. Indeed, […]

5 easy steps to a homepage that really converts

By Edward Solomon | 20 September 2018
Posted in

These days marketers talk about conversions a lot. That’s simply because they matter. For the uninitiated, it’s about taking a casual visitor and turning them (‘converting’) into a paying customer by having them complete an action. This is why you’ll find marketers also talking about Calls to Action (CTAs) because it’s strategically placed CTAs and […]

5 quick and easy ways to make your website more credible

By Edward Solomon | 13 September 2018
Posted in

We may no longer hesitate to share our credit card details with even the most reputable ecommerce stores, but it’s still crucial to communicate credibility through your small business website design. After all, your website provides a vital portal that is probably a prospect’s first point of contact with your brand. Even if your business […]

How to pick the right Google keywords for your site

By Edward Solomon | 30 August 2018
Posted in

Isn’t it obvious what keywords you need to optimise your website for? After all, you presumably only need to imagine what kind of terms your target customers are likely to hammer into Google. Alas, it’s not quite as simple as that. You might have already selected and optimised for various keywords, for example, only for […]

Building a website for the first time? Here are the basics

By Edward Solomon | 23 August 2018
Posted in

It’s easy to underestimate or forget just what a vital frontier of digital marketing for small business a website is. Even companies that don’t do much business through digital media still need an attractive and accessible website with which to engage potential customers or clients. The bad news is that most of us don’t have […]