Blog
Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.
Relax with your beverage of choice and pick up some creative inspiration for your business website.
How your 404 error page can boost search rankings
We’ve all come across 404 error pages from time to time as part of our regular journeys around the Internet. Of course, there are several reasons why these pages might appear. You might have followed a broken link, the page may have been deleted or you might have mistyped a URL. Whatever the cause, they’re […]
Are you attracting people from ‘near me’ searches?
As you’re doubtless aware, there are certain times in life when just two words can make a huge difference. When it comes to bolstering your local business digital marketing, there are certainly two words that come to our minds here at PENNInk Productions and those words are near me. What is a ‘near me’ search? […]
3 important questions when redesigning your website
Often, the fundamentals of your business – and even your business website – might be sound, but that doesn’t mean your site wouldn’t benefit from a bit of TLC. So, whether you’re investing in a top-to-bottom redesign of your company’s website or just re-jigging it slightly, what are some of the questions that you should […]
How a sitemap can boost your SEO
Have you ever scrolled down to the bottom of a webpage and noticed that among the links there, there’s a reference to something called a ‘sitemap’? Indeed, you might have even clicked on it and been presented with a list of that website’s pages. What’s the point of a sitemap and should your site have […]
3 reasons why your site needs to be a dream to navigate
Often it’s the supposedly simplest things that can make the biggest difference to how someone perceives a website. Before you think about trying to woo your site visitors with spectacular graphics, fancy videos or sleek fonts, why not spend some time considering what your site’s like to look around? Sure, you might reckon that you […]
How to fast-track your image SEO
It would be easy to assume that image SEO is basically just about alt tags. Here at PENNInk Productions, we certainly wouldn’t wish to underemphasise the importance of those for both SEO and accessibility. If you’re serious about generating more traffic and revenue for your online business, there’s so much more that your images can […]
How can an SEO-friendly structure help your website?
As a business owner with a web presence, you might have read and heard a lot about the importance of structuring your site in a way that helps to place it higher in the search engine rankings for popular and relevant keywords. What does that mean in practice? Any reputable online digital marketing experts will […]
How to use psychology to improve your website design
You may already feel that you know what makes a brilliantly designed website – yet in truth, you might not. The only thing you might be sure of about a given site is that it just ‘feels’ right. It touches all of the right psychological buttons. How do you translate a mere ‘feeling’ into a […]
The secrets of how to snoop on your competitors
Pretty catchy title, eh? I was going to title this post “How to analyse your competitors’ search engine effectiveness”; it’s probably more accurate, because that’s what we are going to learn how to do properly. There can be many great advantages of working with a search engine optimisation agency like PENNInk Productions to boost your […]
5 key steps to more effective mobile websites
Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through smartphones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play a […]
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7 Pembroke Avenue
Pinner
Middlesex
HA5 1JP
Registered Company 04851085.
Registered in England and Wales.
How can we help?
Recent Blog Posts
7 Pembroke Avenue
Pinner
Middlesex
HA5 1JP
Registered Company 04851085.
Registered in England and Wales.
