Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

4 easy ways to get your SEO ‘match fit’ for 2019

By Edward Solomon | 24 January 2019
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For many of us, 2018 might not feel like a year of any great change in SEO. However, organisations that provide online SEO services on a day in, day out basis (such as PENNInk Productions) know better. The truth is that SEO is a dynamic and ever-changing field, so the aspects of your own site’s […]

Are you picking the right images to accompany your text?

By Edward Solomon | 4 October 2018
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The images you use on your website are hugely important. I cannot stress that enough, so let me say it again: the images you use on your website are hugely, massively important. They might not exactly be the first thing you think of in terms of local business digital marketing, but they’re still very important. Indeed, […]

5 quick and easy ways to make your website more credible

By Edward Solomon | 13 September 2018
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We may no longer hesitate to share our credit card details with even the most reputable ecommerce stores, but it’s still crucial to communicate credibility through your small business website design. After all, your website provides a vital portal that is probably a prospect’s first point of contact with your brand. Even if your business […]

What kind of website content will your customers love?

By Edward Solomon | 28 June 2018
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Ask any number of leading digital marketing consulting firms and they’ll tell you just how important the right content is on your website. You certainly don’t want to put up just any content on your site – not least because you could be publishing stuff that repels, rather than attracts your target audience. Here are a […]

The top 5 things to get right on your SMB website

By Lisa Penn | 26 June 2018
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Thank you for joining me to find out what it takes to build a successful website in a world of 1.5 billion of them. Limiting it to five has been a challenge and you may not agree with the five I have chosen, but they’re my 5 and I’m sticking to them! With each rip, […]

3 reasons not to self-manage your WordPress website

By Edward Solomon | 19 April 2018
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You might have thought a major benefit of having a self-hosted WordPress website is being able to manage much of it yourself. WordPress is certainly a great platform for carrying out your own updates to your site, without the need to contact an external professional for even the smallest alterations. However, it does also help […]

4 quick ways to stop harming your search rankings

By Edward Solomon | 17 January 2018
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The content on your website isn’t just there to give visitors something to read. Its first duty is to support your brand’s SEO profile. Just like any other part of your site, your content can help, but also harm your site’s search engine rankings. With that in mind, let’s take a look at some of […]

5 simple things that will sabotage your brand

By Edward Solomon | 21 December 2017
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You know the importance of having a powerful and compelling brand, but is your brand actually that powerful and compelling? Even if it’s up to the job, are you living your brand – day in, day out? Or are you making one of these five mistakes? 1. A vague brand identity Your brand isn’t just […]

How can you boost your Google ranking in 2018?

By Edward Solomon | 30 November 2017
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Guessing the future can be notoriously tricky – for every iPhone, there are quite a few Sinclair C5s – but thankfully, the world of search engine optimisation (SEO) isn’t quite so unpredictable. Indeed, the following trends have been gaining traction among providers of SEO optimisation services for a long time already. But you still need […]

How to avoid the most common business blogging mistakes

By Edward Solomon | 6 July 2017
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There are a few specific steps that you can take to accelerate your blog visitors through the marketing funnel. Here are the top three mistakes many people make when creating business blog posts.