Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Are you attracting people from ‘near me’ searches?

By Edward Solomon | 12 September 2019
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As you’re doubtless aware, there are certain times in life when just two words can make a huge difference. When it comes to bolstering your local business digital marketing, there are certainly two words that come to our minds here at PENNInk Productions and those words are near me. What is a ‘near me’ search? […]

How a sitemap can boost your SEO

By Edward Solomon | 15 August 2019
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Have you ever scrolled down to the bottom of a webpage and noticed that among the links there, there’s a reference to something called a ‘sitemap’? Indeed, you might have even clicked on it and been presented with a list of that website’s pages. What’s the point of a sitemap and should your site have […]

How to fast-track your image SEO

By Edward Solomon | 11 July 2019
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It would be easy to assume that image SEO is basically just about alt tags. Here at PENNInk Productions, we certainly wouldn’t wish to underemphasise the importance of those for both SEO and accessibility. If you’re serious about generating more traffic and revenue for your online business, there’s so much more that your images can […]

Has your site been hit by the recent Google Medic update?

By Edward Solomon | 25 April 2019
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As anyone vaguely familiar with the world of online search knows, Google periodically releases updates to its algorithm that make a big difference to how well different sites rank in its search results. The chief aim for the search giant, of course, is to ensure the best quality content always ranks top; however, such updates […]

3 really quick tips to boost your blog SEO

By Edward Solomon | 28 March 2019
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One thing that will probably always be a crucial component of your brand’s website SEO marketing is its blog. By that we mean not just the regular production of blog content, but also suitable optimisation to enhance its search engine performance. So what are three things that your organisation can do to ensure your blog […]

How to easily fix broken links on your WordPress site

By Edward Solomon | 14 March 2019
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Nobody likes broken links, neither ordinary users nor website owners. Broken links are, of course, those links leading to pages that no longer exist or have been removed with the web. Pretty much anyone and everyone knows the frustration of clicking on one, and suddenly being presented with a ‘404 error’ or ‘Nothing here!’ page. […]

5 simple things you can do right now to build links

By Edward Solomon | 21 February 2019
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There are few elements of online marketing for small business that can be as effective as well-done link building – yet also few things that so many companies hate spending their time on. That’s a shame, because it doesn’t necessarily have to be too difficult to get started on a great link building campaign for […]

The future’s vocal: how to tailor your SEO for voice search

By Edward Solomon | 29 November 2018
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It often seems that whenever you want to search the Internet for crucial information, you can turn straight to a little helper app on your phone. Whether that virtual assistant is Apple Siri, Amazon Alexa, Google Assistant or Microsoft Cortana, it can frequently direct you to the website you need. When you do a voice […]

How to pick the right Google keywords for your site

By Edward Solomon | 30 August 2018
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Isn’t it obvious what keywords you need to optimise your website for? After all, you presumably only need to imagine what kind of terms your target customers are likely to hammer into Google. Alas, it’s not quite as simple as that. You might have already selected and optimised for various keywords, for example, only for […]

How to stop Google catching you with your pants down

By Edward Solomon | 26 January 2017
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I’ll bet you know that feeling. Shocked? Yup. Yes, Google recently updated its Chrome browser. Yes, it’s the most popular browser in the world. Google’s latest browser update includes a real humdinger. It lets everyone know if you’ve been caught with your pants down. How do you stop Google in its tracks? Be smarter than […]