Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Navigating the Future: Key insights into recent 2023 Google search engine algorithm changes

By Edward Solomon | 16 November 2023
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Understanding the importance of Google search engine algorithm changes is crucial for staying ahead in the competitive online landscape.

3 of the things Google dislikes most and what to do about them

By Edward Solomon | 26 May 2022
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With Google continuing to dominate the search engine stratosphere – recent statistics indicating that it still enjoys a global market share of more than 90% against such supposed competitors as Bing and Yahoo! – you will naturally want to do everything possible to delight Google with your brand’s online presence. That’s what our own SEO […]

Is it worth targeting the ‘People also ask’ box with your SEO?

By Edward Solomon | 22 July 2021
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The chances are that if you’ve been drawn to click on this blog post by our chosen title, you’ll either know exactly what we’re talking about, or you won’t have a clue. So, let’s give you a quick introduction or refresher. We are – of course – referring to the question boxes that have become […]

More killer hazards to avoid damaging your local SEO

By Edward Solomon | 13 May 2021
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No conversation about local business digital marketing can go on for long without some mention of local search engine optimisation (SEO). Indeed, if anything, the circumstances of the past year or so have caused many firms – especially those forced to close ‘high-street’ presences for periods of lockdown – to look even more closely at local SEO.

What difference does user experience make to SEO?

By Edward Solomon | 3 December 2020
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If you know anything at all about those three big letters – SEO – it’ll presumably be that they’re all about getting strong rankings in the search engines for your website. SEO does stand for ‘search engine optimisation’, after all. What you might not know, though, is that SEO is nowhere near as simple as […]

Harness the power of your internal links

By Edward Solomon | 25 June 2020
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If you’ve been reading through our blog posts so far, you might already know a fair bit about inbound links (links from an external site to your own site), which could help your brand to jump up the search engine rankings. We also recently wrote about the role in search engine optimisation (SEO) of outbound […]

Update your Google My Business listing now!

By Edward Solomon | 14 May 2020
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To say that the ongoing coronavirus outbreak has caused significant disruption would be quite the understatement. Indeed, it has profoundly affected almost every aspect of our lives and the lives of those closest to us. Consequently many businesses’ operations have been upended, too, but is this reflected in your firm’s current Google My Business listing? […]

What you need to know about Google’s changes to nofollow links

By Edward Solomon | 12 March 2020
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“So what?”, you’re probably thinking, “it’s just another Google update”. Well, if you’ve been online since 2005, you’ll probably be able to remember a thing or two about just how ‘Wild West’ certain parts of the web were back then. Think back to blog posts of that era, for instance; their comments sections were often […]

How to build links effectively for your local business

By Edward Solomon | 13 February 2020
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Statistics continue to point to the considerable importance of local business digital marketing in the third decade of the 21st century. Did you know, for instance, that 76% of people who conduct a local search on their smartphone end up visiting a business within 24 hours, and that 28% of those searches lead to a […]

How your 404 error page can boost search rankings

By Edward Solomon | 26 September 2019
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We’ve all come across 404 error pages from time to time as part of our regular journeys around the Internet. Of course, there are several reasons why these pages might appear. You might have followed a broken link, the page may have been deleted or you might have mistyped a URL. Whatever the cause, they’re […]