Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

5 Essential Website Metrics Every Business Owner Should Track

By Edward Solomon | 5 September 2024
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By keeping an eye on these five essential metrics, you’ll gain valuable insights into your website’s performance and be well on your way to digital success.

5 ways to improve the conversion rate of your landing pages in 2022

By Edward Solomon | 31 March 2022
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Now that we have entered 2022, it’s more essential than ever for brands to have a website that is fully optimised and can capture the attention of target audiences. After all, landing pages only really have a few seconds to convince the visitor to actually stay on the site. If you aim to accomplish this […]

3 effective ways to keep people on your website

By Edward Solomon | 27 February 2020
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Actually keeping visitors on your website instead of hitting the browser ‘back’ button might not be your number one priority when talking to digital marketing and website design companies in the UK (such as our own). What if you can get people who land on your site’s pages to stick around, though? If you do, […]

3 reasons why your site needs to be a dream to navigate

By Edward Solomon | 25 July 2019
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Often it’s the supposedly simplest things that can make the biggest difference to how someone perceives a website. Before you think about trying to woo your site visitors with spectacular graphics, fancy videos or sleek fonts, why not spend some time considering what your site’s like to look around? Sure, you might reckon that you […]

What makes the perfect landing page that really converts?

By Edward Solomon | 11 April 2019
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A prospective customer is stood in front of two shop fronts. One shop front is attractive, well lit and showcases interesting and relevant products, while the other is plain, poorly lit and seems to have little to offer. Which will the customer choose? The first one, of course! It’s worth asking yourself if you’ve really […]

3 top tips to appeal more easily to local customers

By Edward Solomon | 8 November 2018
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Figures are continually being released that confirm the pressing importance of well-honed local business digital marketing today. For instance, did you know that 46% of all searches on Google are local, or that 76% of local searches result in a phone call? That’s an awful lot of enquiries that your own business could be missing […]

5 easy steps to a homepage that really converts

By Edward Solomon | 20 September 2018
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These days marketers talk about conversions a lot. That’s simply because they matter. For the uninitiated, it’s about taking a casual visitor and turning them (‘converting’) into a paying customer by having them complete an action. This is why you’ll find marketers also talking about Calls to Action (CTAs) because it’s strategically placed CTAs and […]

5 quick and easy ways to make your website more credible

By Edward Solomon | 13 September 2018
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We may no longer hesitate to share our credit card details with even the most reputable ecommerce stores, but it’s still crucial to communicate credibility through your small business website design. After all, your website provides a vital portal that is probably a prospect’s first point of contact with your brand. Even if your business […]

What kind of website content will your customers love?

By Edward Solomon | 28 June 2018
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Ask any number of leading digital marketing consulting firms and they’ll tell you just how important the right content is on your website. You certainly don’t want to put up just any content on your site – not least because you could be publishing stuff that repels, rather than attracts your target audience. Here are a […]

The top 5 things to get right on your SMB website

By Lisa Penn | 26 June 2018
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Thank you for joining me to find out what it takes to build a successful website in a world of 1.5 billion of them. Limiting it to five has been a challenge and you may not agree with the five I have chosen, but they’re my 5 and I’m sticking to them! With each rip, […]