Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

5 essential elements in the best landing pages

By Edward Solomon | 17 May 2018
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Wherever someone first lands on your site, you’ve got a big job to convert them from a mere visitor into a paying customer. Captivating landing pages will undoubtedly help with that, but which elements are most likely to deliver the greatest results for your site? Here’s my top five recommendations for a landing page that […]

Why are Calls to Action really that important anyway?

By Edward Solomon | 12 April 2018
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The whole point of your website is to enable your business to accomplish its sales and revenue goals. It’s vital to ensure that visitors to your site actually do want you want them to do, which can be achieved much more easily when you make intelligent use of Calls to Action (CTAs). What is a […]

Build your SEO strategy in 4 easy steps

By Courtney McGhee | 15 February 2018
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Most business owners understand that Search Engine Optimisation (SEO) is necessary to bring potential customers to their websites. But optimising your pages without a solid SEO strategy is not going to bring you the results you are expecting. Follow the four steps we’ve outlined in this article and you will be able to accomplish an […]

5 things every successful business website needs to get right

By Edward Solomon | 8 February 2018
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You might think you know what glitzy features will serve your target customers best and make your website stand out from the pack, but have you even got the basics right? Here are five of those basics that will account for the bulk of your website’s success or failure. You might want to talk them […]

3 frightening reasons not to design your own website

By Edward Solomon | 26 October 2017
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Halloween isn’t the only freak show in town. Just look around on the Internet at any number of small business websites that have been cobbled together and you’ll see plenty of ghouls. Don’t try your hand at a DIY website unless you’re determined to step into the web unassisted… When you’re comparing website design companies […]

How to avoid the most common business blogging mistakes

By Edward Solomon | 6 July 2017
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There are a few specific steps that you can take to accelerate your blog visitors through the marketing funnel. Here are the top three mistakes many people make when creating business blog posts.

SEO is still worth bothering with – even if you have literally no money

By Edward Solomon | 27 April 2017
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It’s a great luxury to be able to plough money into something like Pay Per Click (PPC) advertising to deliver an instant increase in the amount of relevant traffic heading to your site. But what if the money for your PPC campaign dries up and you’re forced to quit? The likelihood is that there will […]

10 ways to attract and keep clients

By Edward Solomon | 6 October 2016
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Attracting and keeping clients starts with your digital ecosystem.

Who else wants more clients?

By Edward Solomon | 15 September 2016
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The simple answer to the question is “We all do!” I’m going to share with you today the concept behind getting more clients. This is not ground-breaking. Lots of people do this. It all starts with the digital ecosystem.

Answered: the excuses for not having a website

By Edward Solomon | 1 September 2016
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Sifting through my Feedly last week, I stumbled across an interesting infographic on Six Revisions by Patrick Antinozzi entitled The Excuses for Not Having a Website. I thought about each one of the excuses presented by small businesses and the answers suggested, which are all skewed towards the United States (even though the author is based […]