Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

AI Search: The Smarter Way to Find What Your Business Already Knows

By Lisa Penn | 24 November 2025
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At PENNInk Productions, we help businesses work smarter — not harder. Every day, teams waste hours hunting for information they know exists somewhere: in shared drives, emails, CRMs, or wikis. Traditional search tools like Google or Bing weren’t designed to navigate this complex internal data. AI Search changes that.

5 Essential Website Metrics Every Business Owner Should Track

By Edward Solomon | 5 September 2024
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By keeping an eye on these five essential metrics, you’ll gain valuable insights into your website’s performance and be well on your way to digital success.

How to Increase Traffic to Your Website: Top 5 Strategies

By Edward Solomon | 5 July 2024
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By embracing these approaches, you’ll set a solid foundation for not just attracting visitors but also for converting them into loyal followers or customers.

Revitalise Your Online Presence with a Website Redesign

By Edward Solomon | 23 May 2024
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If your website is outdated, cluttered, or not optimised for modern user experiences, it’s time to consider a website redesign.

Revolutionising User Experience: The Hottest Web Design Trends Shaping 2024

By Edward Solomon | 11 January 2024
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In the ever-evolving world of web design, staying ahead of the curve is essential to deliver cutting-edge and appealing websites to clients. As we look forward to 2024, several web design trends and advancements in AI are set to reshape the way websites are created and experienced. By understanding and implementing these trends, web designers […]

Navigating the Future: Key insights into recent 2023 Google search engine algorithm changes

By Edward Solomon | 16 November 2023
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Understanding the importance of Google search engine algorithm changes is crucial for staying ahead in the competitive online landscape.

The Hidden Gems: how high-quality hosting really elevates website performance

By Edward Solomon | 6 July 2023
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When it comes to creating a successful online presence, having a reliable and high-quality web hosting service is crucial. It is the foundation of your website’s performance.

Why Professional Logo Design Matters: The Impact of Graphic Design on Small Business Branding

By Lisa Penn | 22 June 2023
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As a small business owner, you may be wondering whether investing in a professional logo design is worth it. After all, you can always create your own logo using free online tools, right?

Small Business Design Blunders: How to Fix Them and Boost Your Brand

By Lisa Penn | 8 June 2023
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Design blunders can happen, and they can hurt your brand identity and turn potential customers away. We’ll explore some common small business design mistakes and provide actionable tips on how to fix them.

The Battle of Brains: The Pros and Cons of Using AI for Website Copy

By Edward Solomon | 25 May 2023
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We’ll explore the advantages and disadvantages of AI vs. human for content creation and help you make an informed decision on which method is right for you.