The easy way to boost your website’s search listing visibility is through great quality content. Your content always starts with good copy and the key is striking a balance between your audience and search engines.
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
What your web designer won’t tell you and how it will save you money
Aside from choosing a web designer whose work you like, select someone you like and can work with, who will provide you with the requirements to create a successful website. They should be honest, ethical, and truthful about what they provide and are crystal clear on their pricing.
What everybody ought to know about remarketing
Have you ever been browsing some products online and then gone onto Facebook to find the same products staring you in the face? Did you wonder how they knew all about you and those products? It’s all part of the magic of remarketing.
10 ways to attract and keep clients
Attracting and keeping clients starts with your digital ecosystem.
Why I blog and maybe you should too
Blogging. Some people love it. Some people hate it. It doesn’t have to be a drag, though. And it has tremendous benefits. Here’s why… Positioning The primary reason I blog is to establish who I am and what I know. I now blog once a week on topics relating to the business I run. Of […]
Who else wants more clients?
The simple answer to the question is “We all do!” I’m going to share with you today the concept behind getting more clients. This is not ground-breaking. Lots of people do this. It all starts with the digital ecosystem.
How you can improve your website speed almost instantly
Way back in the 1990s, when 14400 bps modems were state-of-the-art technology, it didn’t matter much if a website took several seconds to load because it was the norm. Nowadays, with fast 4G and fibre broadband connections readily available in major population centres, anything longer than a few seconds is enough to kill off chances […]
Answered: the excuses for not having a website
Sifting through my Feedly last week, I stumbled across an interesting infographic on Six Revisions by Patrick Antinozzi entitled The Excuses for Not Having a Website. I thought about each one of the excuses presented by small businesses and the answers suggested, which are all skewed towards the United States (even though the author is based […]
How to take the headache out of headlines
Mention writing blog post, email newsletter, or marketing automation email headlines to many people and they’ll tell you they simply aren’t marketers or salespeople and can’t do it for love or money. The truth is that it really doesn’t have to be hard. All you need is the right tools and a little inspiration. As […]
At last, the secret to Google Analytics is revealed
The secret is using reports to get the best out of Google Analytics, so you can better understand how well your site is optimised for mobile, identify referring sites that provide the most value, and which content delivers business or non-profit value. Google Analytics provides some excellent preconfigured default reports to work with out of the box. However, […]
