You might think you know what glitzy features will serve your target customers best and make your website stand out from the pack, but have you even got the basics right? Here are five of those basics that will account for the bulk of your website’s success or failure. You might want to talk them […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
4 quick ways to stop harming your search rankings
The content on your website isn’t just there to give visitors something to read. Its first duty is to support your brand’s SEO profile. Just like any other part of your site, your content can help, but also harm your site’s search engine rankings. With that in mind, let’s take a look at some of […]
3 simple reasons you should care about website buttons
Of all things that inform small business website design, you might not think the buttons on your website are worth much attention. Most of us can probably barely imagine a website without a button, though, so it’s something that’s well worth thinking about. Let’s face it, buttons haven’t gone out of fashion. They continue to […]
5 simple things that will sabotage your brand
You know the importance of having a powerful and compelling brand, but is your brand actually that powerful and compelling? Even if it’s up to the job, are you living your brand – day in, day out? Or are you making one of these five mistakes? 1. A vague brand identity Your brand isn’t just […]
How can you boost your Google ranking in 2018?
Guessing the future can be notoriously tricky – for every iPhone, there are quite a few Sinclair C5s – but thankfully, the world of search engine optimisation (SEO) isn’t quite so unpredictable. Indeed, the following trends have been gaining traction among providers of SEO optimisation services for a long time already. But you still need […]
The top 3 reasons why nobody is visiting your website
Simply having a business site at all is a big step towards making more of the right people aware of the many great things about your brand, products and services. The problem is that too many business owners then fail to continue refining their website SEO marketing, which is essential for sustained success. A sure […]
3 frightening reasons not to design your own website
Halloween isn’t the only freak show in town. Just look around on the Internet at any number of small business websites that have been cobbled together and you’ll see plenty of ghouls. Don’t try your hand at a DIY website unless you’re determined to step into the web unassisted… When you’re comparing website design companies […]
3 safe and innovative ways to improve your SEO
Google is a lot better at detecting bad links and imposing penalties. So, there’s only one thing for it – you need to become even more ingenious in the ways you earn links back to your site. Here are 3 worthy methods that could work wonders for you.
3 simple ways to attract online interest in your brand
Internet marketing for SMEs is a different experience from that of the larger, household-name corporations. It has to be. The smallest and most inexperienced companies are up against an especially stiff challenge to convince prospective customers to choose their brand over those that have been around for rather longer online and built up a reputation […]
Does your website have an attractive personality?
We all know people whose personality we love and other people who we strive to avoid because their personality just rubs us the wrong way. Well, it’s a similar situation with websites. Almost as soon as we land on a certain website, we get a sense of its own ‘personality’ – whether it’s a serious […]
