It doesn’t really take much to increase leads coming in from a website. All you need is a way of addressing the needs of your target audience via a lead magnet. If you’ve been following our blog for a while, you’ll have noticed that there is a fair emphasis on making your website work for you, so […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
10 shocking mistakes killing your SEO
Page performance pays. Big time. In fact, the results you get from a high-converting website are so critical that businesses and organisations, large and small, are willing to bring in outside help to ensure that their websites exceed user standards. Sadly none of that will promise you a page that performs if you don’t address the 10 biggest SEO […]
Do you really need a Terms & Conditions page?
Imagine you’re midway through building a website for your business. The developer contacts you for your Terms and Conditions page content. You’ve spent weeks perfecting all the messaging, the About page, and all the other content. The Ts & Cs haven’t even crossed your mind. I mean, after all, isn’t that just legal mumbo jumbo people stick in […]
How to use newsletters to increase leads
Most companies set out intending to use their newsletter for lead generation. Working out exactly how to do that can be a challenge. What’s involved with using your newsletter to generate leads? Three things: Qualifying Serving Engaging A scenario we’re all familiar with Let me preface what I’m going to tell you by describing a scenario […]
The quickest and easiest way to share your content
The key to sharing your content is learning about syndication. Put simply, content syndication pushes your blog posts, audio or video podcasts out to third-party sites, either in full, or as a snippet, link, or thumbnail. The idea behind syndication is to get people to read your articles, listen to or view your podcasts, then interact by commenting or […]
Why we have a website privacy policy (and maybe you should too)
Let’s set aside the issue of the impending Brexit referendum for a few minutes, while I tell you quickly about the new EU General Data Protection Regulation, which passed into privacy law on 4 May 2016. Quick overview Here is an executive summary of what the new law brings: Effective on 25 May 2018 (allowing up to two years to […]
Why you shouldn’t design by committee
Ask web designers – any designers come to that – about design by committee and you’ll receive universally intolerant and contemptuous responses. There are all sorts of reasons why trying to take too active a role in dictating the design will turn a design creative against you, especially if multiple people have a hand in it. […]
You don’t have to be an expert to understand Google Analytics (Part III)
Time to start digging deep and using knowledge gained in Understanding Google Analytics Part 2. For advanced hacking around in Google Analytics, we’ll be building on the use of Profile Filters and Advanced Segments. Tracking Google Referral Strings The Google referral string is the “href” value assigned to each URL in a set of search […]
You don’t have to be an expert to understand Google Analytics (Part II)
Analytics may not be the first thing that comes to mind when building a website, but over time it will tell you what’s working and what’s not. Think of the website as the house and analytics as the wiring. Once you’ve grasped the basics of Google Analytics (which we covered in Understanding Google Analytics Part […]
You don’t have to be an expert to understand Google Analytics (Part I)
The beauty of Google Analytics is that it makes it easy to understand how your website is performing, collating information over time and presenting it in a multitude of reports that you can customise and drill down to provide all the detail you need. Here are the essential parts of Google Analytics you need to focus on initially […]
