There are a few specific steps that you can take to accelerate your blog visitors through the marketing funnel. Here are the top three mistakes many people make when creating business blog posts.
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
3 of the most outrageous lies about SEO
Search engine optimisation, or SEO, is one of those things so many of us are so familiar with these days that we might not even feel a great need for SEO marketing experts any more. After all, we’ve all had enough of experts, right? So, sorry to anyone who might presume they know pretty much […]
What role does colour play in the design of your website?
Colour isn’t an aspect of business website design that necessarily gets mentioned all that much, which might be surprising to some of us. After all, the intelligent use of the most impactful shades has long been central to marketing. The reality is that no matter how important the likes of your website’s images, body copy […]
Should you worry about bad reviews?
No business owner likes to receive a negative review – no matter how much we might regard business matters as being different to personal ones. The truth is that business is personal, and if you see criticism of your business online, it’ll probably always feel like a kick in the teeth. Well, actually, that’s not […]
SEO is still worth bothering with – even if you have literally no money
It’s a great luxury to be able to plough money into something like Pay Per Click (PPC) advertising to deliver an instant increase in the amount of relevant traffic heading to your site. But what if the money for your PPC campaign dries up and you’re forced to quit? The likelihood is that there will […]
SEO: A field of continuous change
Search engine optimisation has long been valued by online business owners and marketers for a broad range of reasons. It’s great for delivering high search engine rankings, which in turn enable firms to better connect to potential customers and boost growth and sales. So, don’t expect much decline in demand for online SEO services anytime […]
5 characteristics of the most timeless designs
When you’re looking for a web design company, it’s understandable that you will want to talk to them about many of the developments most pertinent to 2017 – perhaps the emergence of ‘mobile-first’ web design, or the increasing use of rich animations and dynamic typography. However, there are also certain things that make a design […]
How to avoid your website becoming a money pit
Learning how to avoid unnecessary financial risk is a key part of being a business owner. I’m going to help you understand where those risks are hiding in your website. I’d like you to imagine for a moment that you’re a London taxi driver. You own your own vehicle, which you’ve saved up for and […]
How to stop Google catching you with your pants down
I’ll bet you know that feeling. Shocked? Yup. Yes, Google recently updated its Chrome browser. Yes, it’s the most popular browser in the world. Google’s latest browser update includes a real humdinger. It lets everyone know if you’ve been caught with your pants down. How do you stop Google in its tracks? Be smarter than […]
5 tools everyone new to blogging should be using
The truth is that anyone can start a blog nowadays. Knowing the SEO benefits of creating regular blog posts, it’s easy to see why many do so. A quality blog that offers valuable insights and advice? Not everyone can manage that, especially regular posting and maintenance. The most important part is to offer regular posts […]
