With Google continuing to dominate the search engine stratosphere – recent statistics indicating that it still enjoys a global market share of more than 90% against such supposed competitors as Bing and Yahoo! – you will naturally want to do everything possible to delight Google with your brand’s online presence. That’s what our own SEO […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
5 ways to improve the conversion rate of your landing pages in 2022
Now that we have entered 2022, it’s more essential than ever for brands to have a website that is fully optimised and can capture the attention of target audiences. After all, landing pages only really have a few seconds to convince the visitor to actually stay on the site. If you aim to accomplish this […]
The connection between SEO and your website content strategy
The design, development and launch of a new website for your brand will unquestionably be an exciting process. Choosing the colour scheme, selecting the most suitable imagery – the whole experience might seem magical, at least until you get to the point of having to think seriously about your website’s content strategy. The fact is, […]
Is your content worthy of being linked to?
Do you want to know an organic and sustainable way of driving up the number of great-quality and relevant backlinks your own website gets? It’s simple: you just need to publish content on your site that other sites want to link to, without having to be told or nudged into doing so.
5 elements of on-page SEO you shouldn’t overlook
Not all of the things you probably should be doing in on-page SEO are things that you’ll actually be doing right now.
5 aspects of SEO to think about for your website design
When it comes to the design of your brand’s website, there are many other things that need to be considered in addition to its all-round aesthetics and relevance. As a provider of trusted online SEO services here at PENNInk Productions, we certainly wouldn’t want you to overlook the importance of your site ranking well. Below […]
Is it worth targeting the ‘People also ask’ box with your SEO?
The chances are that if you’ve been drawn to click on this blog post by our chosen title, you’ll either know exactly what we’re talking about, or you won’t have a clue. So, let’s give you a quick introduction or refresher. We are – of course – referring to the question boxes that have become […]
5 top features to level up your B2B eCommerce site
B2B and B2C eCommerce sites can be quite similar. What are some of the most important features to add to your own B2B eCommerce presence?
More killer hazards to avoid damaging your local SEO
No conversation about local business digital marketing can go on for long without some mention of local search engine optimisation (SEO). Indeed, if anything, the circumstances of the past year or so have caused many firms – especially those forced to close ‘high-street’ presences for periods of lockdown – to look even more closely at local SEO.
3 shocking mistakes killing your website redesign
Here are 3 examples of common errors you could find yourself making as you work on your business or charity website redesign.
