Having a blog on your website can be exciting for both you and your readers. It’s a great means by which you can periodically inject your site with fresh content and keep visitors coming back for more. And hopefully, some of those readers will actually go on to do business with you! However, your blog […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
3 simple ways to clean up your website
Cleaning up: something many of us have had plenty of time for in 2020, often being confined to our homes week after week. However, you might not have realised how easily you can apply your decluttering efforts to your website, too – or at least, how you can do it. Here are just a few […]
What difference does user experience make to SEO?
If you know anything at all about those three big letters – SEO – it’ll presumably be that they’re all about getting strong rankings in the search engines for your website. SEO does stand for ‘search engine optimisation’, after all. What you might not know, though, is that SEO is nowhere near as simple as […]
Top 5 branding rules to get right
Do you already have a good idea of what you want your organisation’s brand to look and feel like, or does the branding or rebranding process feel like witchcraft to you? Whichever category of the above you might be in, it’s instructive to consider some of the qualities possessed by brands that have already achieved […]
4 things every good small business website has
One thing about business website design that small and ambitious firms often don’t appreciate as much as they should, is that you can’t simply throw anything and everything at it to make it a success. Triumph or failure with your business website is subject to a formula, with rules. While a Pablo Picasso or Jackson […]
“SEO isn’t relevant to me” is a poor excuse
At times it can feel as if we do practically everything online these days. In many ways, that might well be true. Of course, it’s also true that not everything is done online yet. Some people, especially in the older generations, do still prefer to do things face-to-face, which a lot of the rest of […]
Does your small business actually need a website?
Even in the post-Coronavirus world, in which we’ve seen dramatic scenes of high-street stores temporarily or permanently closed due to lockdown restrictions – all while online shopping via ecommerce websites has largely flourished, the title of this blog post is a fair question. After all, your business may be a very locally oriented one, with […]
Why you will fail at SEO in a recession
There are very real reasons not to cut your SEO budget or lower your sights with regard to your hoped-for search rankings at this time. Here are just some of them.
Harness the power of your internal links
If you’ve been reading through our blog posts so far, you might already know a fair bit about inbound links (links from an external site to your own site), which could help your brand to jump up the search engine rankings. We also recently wrote about the role in search engine optimisation (SEO) of outbound […]
3 simple mistakes to avoid on your new website
Even the most popular and longest established website was at one point just a glint in its creator’s eye. All businesses and charitable organisations have to start somewhere when setting up a website, but even if they take a cautious approach, mistakes can still happen. Here are just three cardinal mistakes to avoid. 1. Not […]
