Although we may now finally be reaching the point where some aspects of COVID-19 lockdowns around the world are starting to be lifted, this is all the more reason for you to check on your website because you may soon lack the time for any behind-the-scenes housekeeping. Your business or organisation may have traditionally been […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
Update your Google My Business listing now!
To say that the ongoing coronavirus outbreak has caused significant disruption would be quite the understatement. Indeed, it has profoundly affected almost every aspect of our lives and the lives of those closest to us. Consequently many businesses’ operations have been upended, too, but is this reflected in your firm’s current Google My Business listing? […]
The basics of adaptive vs responsive website design
One of the first questions that brands looking to design or redesign their website need to answer these days, is whether they would prefer an adaptive or responsive design. This has only become an even more pertinent question as the use of mobile devices to access the web has boomed, meaning that any new or […]
What role should outbound links play in your SEO?
Anyone who’s anyone in the world of SEO optimisation services knows that high-quality inbound links are vital if a given brand is to do well in the search engine rankings. But what’s the situation for outbound links – in other words, the links that your site might make to other sites on the web? There […]
Personalising website content for first-time visitors
You might understandably imagine that the idea of personalising the content on your website for people who are only visiting for the first time can’t possibly be a ‘thing’. After all, what is there to know about someone who has landed on your site right now, who has no prior history with you? As it […]
COVID-19: supporting our clients and partners
Keeping our community of clients and business partners healthy and safe while maintaining business continuity is our top priority. We want to do our part to help you stay connected and productive. I want to share these IT best practices on COVID-19 preparedness as it’s great information and also a helpful resource to pass along […]
What you need to know about Google’s changes to nofollow links
“So what?”, you’re probably thinking, “it’s just another Google update”. Well, if you’ve been online since 2005, you’ll probably be able to remember a thing or two about just how ‘Wild West’ certain parts of the web were back then. Think back to blog posts of that era, for instance; their comments sections were often […]
3 effective ways to keep people on your website
Actually keeping visitors on your website instead of hitting the browser ‘back’ button might not be your number one priority when talking to digital marketing and website design companies in the UK (such as our own). What if you can get people who land on your site’s pages to stick around, though? If you do, […]
How to build links effectively for your local business
Statistics continue to point to the considerable importance of local business digital marketing in the third decade of the 21st century. Did you know, for instance, that 76% of people who conduct a local search on their smartphone end up visiting a business within 24 hours, and that 28% of those searches lead to a […]
Why website accessibility has never been more important
There’s a good chance that you’ll have already heard a fair bit about website accessibility, especially if you have been talking to a trustworthy web design company such as PENNInk Productions. What makes accessibility something that needs to be absolutely fundamental to how you conceive, design and construct your website, rather than a mere optional […]
