Is search engine optimisation (SEO) a complicated thing, or a simple thing? In many ways, it’s both; while there are said to be more than 200 different SEO ranking factors accounted for in Google’s algorithm, the broader trends and principles behind where SEO is heading do help us a little in determining what’s likely to […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
Prediction time: what will 2020 be about in web design?
Yes, we know what you’re thinking – predicting the future is a thankless task, so why really bother? The answer to that is simple: the emerging website design trends detailed below have already been identified by web consultants across the UK and the world, and the current signs are that they will continue to gain […]
How did voice search go from gimmick to game-changer?
Not so long ago, voice search (the kind of search performed by voice, rather than by entering text into a search engine) might’ve seemed like something out of The Jetsons. By this, we mean that it may have come across as vaguely futuristic, but also, in some ways, slightly unnecessary and gimmicky. After all, was […]
5 easy wins to improve poor website user experience
It’s not just the elements your small business website design should have that it is important for you to know, but also the elements that it shouldn’t have. So with that in mind, here are just five things we would suggest you take care to improve on your site, if you are to make it […]
5 good reasons to update your website
The word “update” can be a vague one, but I’ve been ambiguous with the title for this blog post for good reason: whether you’re making small adjustments or massive sweeping changes to your website at any one time, it should never be allowed to stay still for long. After all, Google will want to know […]
3 things hampering your website attracting backlinks
A lot may have changed in the world of search engine optimisation (SEO) down the years, but one thing that has remained steadfastly important is link building. There may be mystery surrounding much of Google’s algorithms, but any SEO marketing agency knows how crucial the accumulation of high-quality, credible backlinks still is for a brand […]
Could just one page be enough for your website?
We’ve mentioned previously here on the blog of PENNInk Productions that there are some very good reasons why you may consider a minimalist design for your website. But what about paring down those features to an even greater extent – to just a single page? It’s not as ridiculous an idea as you might think, […]
5 of the best ways to improve B2B design and content
The process you use to clinch B2B sales may be more complicated than is typically the case with B2C sales, but your website shouldn’t be complex as well – at least as far as the user is concerned. A good website design is key to any B2B organisation’s digital marketing online. So, here are a […]
How your 404 error page can boost search rankings
We’ve all come across 404 error pages from time to time as part of our regular journeys around the Internet. Of course, there are several reasons why these pages might appear. You might have followed a broken link, the page may have been deleted or you might have mistyped a URL. Whatever the cause, they’re […]
Are you attracting people from ‘near me’ searches?
As you’re doubtless aware, there are certain times in life when just two words can make a huge difference. When it comes to bolstering your local business digital marketing, there are certainly two words that come to our minds here at PENNInk Productions and those words are near me. What is a ‘near me’ search? […]
