A prospective customer is stood in front of two shop fronts. One shop front is attractive, well lit and showcases interesting and relevant products, while the other is plain, poorly lit and seems to have little to offer. Which will the customer choose? The first one, of course! It’s worth asking yourself if you’ve really […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
3 really quick tips to boost your blog SEO
One thing that will probably always be a crucial component of your brand’s website SEO marketing is its blog. By that we mean not just the regular production of blog content, but also suitable optimisation to enhance its search engine performance. So what are three things that your organisation can do to ensure your blog […]
How to easily fix broken links on your WordPress site
Nobody likes broken links, neither ordinary users nor website owners. Broken links are, of course, those links leading to pages that no longer exist or have been removed with the web. Pretty much anyone and everyone knows the frustration of clicking on one, and suddenly being presented with a ‘404 error’ or ‘Nothing here!’ page. […]
5 simple things you can do right now to build links
There are few elements of online marketing for small business that can be as effective as well-done link building – yet also few things that so many companies hate spending their time on. That’s a shame, because it doesn’t necessarily have to be too difficult to get started on a great link building campaign for […]
3 trends that will define business website design in 2019
Hopefully you won’t need any member of the PENNInk Productions team to tell you that web design is an ever-evolving field. However, it’s precisely because of this that you really need to be able to separate passing fads from the trends that are most likely to last. Allow us to help you, by setting out […]
Can a minimalist design really help your site?
‘Less is more’ is probably the best advice anyone can give when it comes to design. I’ve also heard someone say ‘websites age in dog years’. Certainly, many an online marketing agency in the UK has received a request to design the kind of minimalist website that seems to be all the rage today. There […]
4 easy ways to get your SEO ‘match fit’ for 2019
For many of us, 2018 might not feel like a year of any great change in SEO. However, organisations that provide online SEO services on a day in, day out basis (such as PENNInk Productions) know better. The truth is that SEO is a dynamic and ever-changing field, so the aspects of your own site’s […]
How can you help your web designer to help you?
Hiring a website designer or getting in touch with a web design firm is just the first step in a long process to create a website, but when the time comes for the actual project, you’ll probably be asked for your ideas about what you do or don’t want from your final site design. Do […]
Does your website have that ‘human’ touch?
You might wonder why you have to go out of your way to make your site seem more ‘human’. After all, hasn’t your site been designed and developed by human beings? That’s true, but the fact that we engage with companies so much via a screen today – rather than necessarily pop into brick-and-mortar premises […]
The future’s vocal: how to tailor your SEO for voice search
It often seems that whenever you want to search the Internet for crucial information, you can turn straight to a little helper app on your phone. Whether that virtual assistant is Apple Siri, Amazon Alexa, Google Assistant or Microsoft Cortana, it can frequently direct you to the website you need. When you do a voice […]
