Ask any number of leading digital marketing consulting firms and they’ll tell you just how important the right content is on your website. You certainly don’t want to put up just any content on your site – not least because you could be publishing stuff that repels, rather than attracts your target audience. Here are a […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
Here’s how you can turn the tables to boost organic traffic
The amount of organic traffic your site receives fluctuates all the time. That’s just the nature of the game of search engine optimisation (SEO). If your site has seen a noticeable decline in search traffic over a prolonged period, or for that matter, if it has suddenly dropped dramatically, you have good reason to be […]
Does your website comply with the new GDPR rules?
The chances are that you have been seeing a lot of mentions of the General Data Protection Regulation – or GDPR – in your email inbox and on news sites in recent weeks and months. It was adopted by the European Parliament and Council in April 2016 as a means of better protecting European citizens’ […]
5 essential elements in the best landing pages
Wherever someone first lands on your site, you’ve got a big job to convert them from a mere visitor into a paying customer. Captivating landing pages will undoubtedly help with that, but which elements are most likely to deliver the greatest results for your site? Here’s my top five recommendations for a landing page that […]
What was the significance of the recent ‘Brackets’ Google update?
In its own words, Google only releases broad core updates to its algorithms “several times per year”. So, the recent news that the search giant issued another one – dubbed ‘Brackets’ – in early March got a lot of website owners wondering what the implications could be for their businesses. The answer is: not necessarily […]
3 reasons not to self-manage your WordPress website
You might have thought a major benefit of having a self-hosted WordPress website is being able to manage much of it yourself. WordPress is certainly a great platform for carrying out your own updates to your site, without the need to contact an external professional for even the smallest alterations. However, it does also help […]
Why are Calls to Action really that important anyway?
The whole point of your website is to enable your business to accomplish its sales and revenue goals. It’s vital to ensure that visitors to your site actually do want you want them to do, which can be achieved much more easily when you make intelligent use of Calls to Action (CTAs). What is a […]
Don’t fall for these age-old SEO myths
Search engine optimisation is a tricky field for even many seasoned online digital marketing experts to keep on top of completely. It’s therefore no surprise that many unhelpful myths have arisen as to what will – and won’t – send a website rocketing up the search engine results pages. Here are some of the unhelpful […]
Are you making these mistakes with your website design?
You’d have thought that these days, pretty much anyone could spot a bad website – and they can, if the things that make that website bad are obvious. You know the things we’re talking about: the dated animations, the wacky fonts and the cluttered layouts, among so many other blatant blunders. However, the very fact […]
How long does it take for SEO to work?
It’s the question so many companies ask us here at PENNInk Productions: “How long will it be before my business is on the first or second page of Google?” Alas, it’s a much more complex and fraught question than you might think. Even if your chosen SEO marketing agency goes as far as giving you […]
