Often, the fundamentals of your business – and even your business website – might be sound, but that doesn’t mean your site wouldn’t benefit from a bit of TLC. So, whether you’re investing in a top-to-bottom redesign of your company’s website or just re-jigging it slightly, what are some of the questions that you should […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
How a sitemap can boost your SEO
Have you ever scrolled down to the bottom of a webpage and noticed that among the links there, there’s a reference to something called a ‘sitemap’? Indeed, you might have even clicked on it and been presented with a list of that website’s pages. What’s the point of a sitemap and should your site have […]
3 reasons why your site needs to be a dream to navigate
Often it’s the supposedly simplest things that can make the biggest difference to how someone perceives a website. Before you think about trying to woo your site visitors with spectacular graphics, fancy videos or sleek fonts, why not spend some time considering what your site’s like to look around? Sure, you might reckon that you […]
How to fast-track your image SEO
It would be easy to assume that image SEO is basically just about alt tags. Here at PENNInk Productions, we certainly wouldn’t wish to underemphasise the importance of those for both SEO and accessibility. If you’re serious about generating more traffic and revenue for your online business, there’s so much more that your images can […]
How can an SEO-friendly structure help your website?
As a business owner with a web presence, you might have read and heard a lot about the importance of structuring your site in a way that helps to place it higher in the search engine rankings for popular and relevant keywords. What does that mean in practice? Any reputable online digital marketing experts will […]
How to use psychology to improve your website design
You may already feel that you know what makes a brilliantly designed website – yet in truth, you might not. The only thing you might be sure of about a given site is that it just ‘feels’ right. It touches all of the right psychological buttons. How do you translate a mere ‘feeling’ into a […]
The secrets of how to snoop on your competitors
Pretty catchy title, eh? I was going to title this post “How to analyse your competitors’ search engine effectiveness”; it’s probably more accurate, because that’s what we are going to learn how to do properly. There can be many great advantages of working with a search engine optimisation agency like PENNInk Productions to boost your […]
5 key steps to more effective mobile websites
Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through smartphones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play a […]
5 steps to better mobile website design
Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through mobile phones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play […]
Has your site been hit by the recent Google Medic update?
As anyone vaguely familiar with the world of online search knows, Google periodically releases updates to its algorithm that make a big difference to how well different sites rank in its search results. The chief aim for the search giant, of course, is to ensure the best quality content always ranks top; however, such updates […]
