Figures are continually being released that confirm the pressing importance of well-honed local business digital marketing today. For instance, did you know that 46% of all searches on Google are local, or that 76% of local searches result in a phone call? That’s an awful lot of enquiries that your own business could be missing […]
Edward Solomon
Edward Solomon has over 30 years' experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
How to speed up your WordPress site painlessly
Did you know that a website that takes longer than three seconds to load often loses half its visitors as a result? That’s probably not a great surprise. After all, we’ve probably all clicked that browser ‘back’ button from time to time due to a website not loading quickly enough. You wouldn’t want one of […]
3 simple SEO checks before you launch your site
So, you think you’re ready to hit that big red ‘launch’ button for your new website – but are you? The truth is, even the most experienced and capable digital marketing consulting firms need to refer to a checklist of search engine optimisation (SEO) elements when determining whether a site is in a good state […]
Are you picking the right images to accompany your text?
The images you use on your website are hugely important. I cannot stress that enough, so let me say it again: the images you use on your website are hugely, massively important. They might not exactly be the first thing you think of in terms of local business digital marketing, but they’re still very important. Indeed, […]
5 easy steps to a homepage that really converts
These days marketers talk about conversions a lot. That’s simply because they matter. For the uninitiated, it’s about taking a casual visitor and turning them (‘converting’) into a paying customer by having them complete an action. This is why you’ll find marketers also talking about Calls to Action (CTAs) because it’s strategically placed CTAs and […]
5 quick and easy ways to make your website more credible
We may no longer hesitate to share our credit card details with even the most reputable ecommerce stores, but it’s still crucial to communicate credibility through your small business website design. After all, your website provides a vital portal that is probably a prospect’s first point of contact with your brand. Even if your business […]
How to pick the right Google keywords for your site
Isn’t it obvious what keywords you need to optimise your website for? After all, you presumably only need to imagine what kind of terms your target customers are likely to hammer into Google. Alas, it’s not quite as simple as that. You might have already selected and optimised for various keywords, for example, only for […]
Building a website for the first time? Here are the basics
It’s easy to underestimate or forget just what a vital frontier of digital marketing for small business a website is. Even companies that don’t do much business through digital media still need an attractive and accessible website with which to engage potential customers or clients. The bad news is that most of us don’t have […]
How to really boost your brand’s link value
Google’s programmers aren’t exactly expansive about what the search engine’s algorithms contain, but one thing they have confirmed down the years is that the quality of backlinks to a site does play a role in its search rankings. Link building is therefore quite rightly a key ingredient of SEO optimisation services like those that PENNInk […]
How to strike the right time/money balance like a boss
In an age in which there seem to be so many advertisements for website platforms flying around – that supposedly let you put together the perfect website in under an hour – you may understandably be wondering where the catch is. Which is the right platform for you? Wix, Weebly, Squarespace, WordPress.com or self-hosted WordPress? […]
