Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Building a website for the first time? Here are the basics

By Edward Solomon | 23 August 2018
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It’s easy to underestimate or forget just what a vital frontier of digital marketing for small business a website is. Even companies that don’t do much business through digital media still need an attractive and accessible website with which to engage potential customers or clients. The bad news is that most of us don’t have […]

How to strike the right time/money balance like a boss

By Edward Solomon | 12 July 2018
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In an age in which there seem to be so many advertisements for website platforms flying around – that supposedly let you put together the perfect website in under an hour – you may understandably be wondering where the catch is. Which is the right platform for you? Wix, Weebly, Squarespace, WordPress.com or self-hosted WordPress? […]

The top 5 things to get right on your SMB website

By Lisa Penn | 26 June 2018
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Thank you for joining me to find out what it takes to build a successful website in a world of 1.5 billion of them. Limiting it to five has been a challenge and you may not agree with the five I have chosen, but they’re my 5 and I’m sticking to them! With each rip, […]

5 essential elements in the best landing pages

By Edward Solomon | 17 May 2018
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Wherever someone first lands on your site, you’ve got a big job to convert them from a mere visitor into a paying customer. Captivating landing pages will undoubtedly help with that, but which elements are most likely to deliver the greatest results for your site? Here’s my top five recommendations for a landing page that […]

Top tips for showcasing your expertise online

By Matthew McGregor | 22 February 2018
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Up until fairly recently, an individual would have landed a junior position at a decent company or government organisation, and most likely would have tried to work their way up their employer’s chain of hierarchy. Are you familiar with the phrase ‘corporate ladder’? Well, that is basically non-existent these days. Millennials (people born post-1980) are […]

5 simple things that will sabotage your brand

By Edward Solomon | 21 December 2017
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You know the importance of having a powerful and compelling brand, but is your brand actually that powerful and compelling? Even if it’s up to the job, are you living your brand – day in, day out? Or are you making one of these five mistakes? 1. A vague brand identity Your brand isn’t just […]

3 frightening reasons not to design your own website

By Edward Solomon | 26 October 2017
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Halloween isn’t the only freak show in town. Just look around on the Internet at any number of small business websites that have been cobbled together and you’ll see plenty of ghouls. Don’t try your hand at a DIY website unless you’re determined to step into the web unassisted… When you’re comparing website design companies […]

3 simple ways to attract online interest in your brand

By Edward Solomon | 3 August 2017
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Internet marketing for SMEs is a different experience from that of the larger, household-name corporations. It has to be. The smallest and most inexperienced companies are up against an especially stiff challenge to convince prospective customers to choose their brand over those that have been around for rather longer online and built up a reputation […]

Does your website have an attractive personality?

By Edward Solomon | 20 July 2017
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We all know people whose personality we love and other people who we strive to avoid because their personality just rubs us the wrong way. Well, it’s a similar situation with websites. Almost as soon as we land on a certain website, we get a sense of its own ‘personality’ – whether it’s a serious […]

How to avoid the most common business blogging mistakes

By Edward Solomon | 6 July 2017
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There are a few specific steps that you can take to accelerate your blog visitors through the marketing funnel. Here are the top three mistakes many people make when creating business blog posts.