Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

What role does colour play in the design of your website?

By Edward Solomon | 8 June 2017
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Colour isn’t an aspect of business website design that necessarily gets mentioned all that much, which might be surprising to some of us. After all, the intelligent use of the most impactful shades has long been central to marketing. The reality is that no matter how important the likes of your website’s images, body copy […]

How to integrate offline operations with digital marketing

By Gareth Simpson | 25 May 2017
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The best digital marketing campaigns have a lasting impact on your business — and to have a lasting impact, they need to be closely allied with your business as a whole. In order for digital marketing to truly work for your organisation, you need to ensure that your entire business is thinking digitally, even when […]

Should you worry about bad reviews?

By Edward Solomon | 11 May 2017
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No business owner likes to receive a negative review – no matter how much we might regard business matters as being different to personal ones. The truth is that business is personal, and if you see criticism of your business online, it’ll probably always feel like a kick in the teeth. Well, actually, that’s not […]

SEO is still worth bothering with – even if you have literally no money

By Edward Solomon | 27 April 2017
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It’s a great luxury to be able to plough money into something like Pay Per Click (PPC) advertising to deliver an instant increase in the amount of relevant traffic heading to your site. But what if the money for your PPC campaign dries up and you’re forced to quit? The likelihood is that there will […]

10 ways to attract and keep clients

By Edward Solomon | 6 October 2016
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Attracting and keeping clients starts with your digital ecosystem.

Who else wants more clients?

By Edward Solomon | 15 September 2016
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The simple answer to the question is “We all do!” I’m going to share with you today the concept behind getting more clients. This is not ground-breaking. Lots of people do this. It all starts with the digital ecosystem.

Answered: the excuses for not having a website

By Edward Solomon | 1 September 2016
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Sifting through my Feedly last week, I stumbled across an interesting infographic on Six Revisions by Patrick Antinozzi entitled The Excuses for Not Having a Website. I thought about each one of the excuses presented by small businesses and the answers suggested, which are all skewed towards the United States (even though the author is based […]

How to take the headache out of headlines

By Edward Solomon | 25 August 2016
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Mention writing blog post, email newsletter, or marketing automation email headlines to many people and they’ll tell you they simply aren’t marketers or salespeople and can’t do it for love or money. The truth is that it really doesn’t have to be hard. All you need is the right tools and a little inspiration. As […]

Increase your website leads in the next week

By Edward Solomon | 4 August 2016
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It doesn’t really take much to increase leads coming in from a website. All you need is a way of addressing the needs of your target audience via a lead magnet. If you’ve been following our blog for a while, you’ll have noticed that there is a fair emphasis on making your website work for you, so […]

25 ways to make people line up for your emails

By Edward Solomon | 10 March 2016
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If you’re serious about marketing your brand and building a following, you’ll be wanting to try these different methods of growing your email list. There are compelling reasons for exploring different email marketing techniques, not least because they are proven to work. Social media may be the preferred option for many in the 21st century, but […]