Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Are you attracting people from ‘near me’ searches?

By Edward Solomon | 12 September 2019
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As you’re doubtless aware, there are certain times in life when just two words can make a huge difference. When it comes to bolstering your local business digital marketing, there are certainly two words that come to our minds here at PENNInk Productions and those words are near me. What is a ‘near me’ search? […]

How a sitemap can boost your SEO

By Edward Solomon | 15 August 2019
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Have you ever scrolled down to the bottom of a webpage and noticed that among the links there, there’s a reference to something called a ‘sitemap’? Indeed, you might have even clicked on it and been presented with a list of that website’s pages. What’s the point of a sitemap and should your site have […]

How to fast-track your image SEO

By Edward Solomon | 11 July 2019
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It would be easy to assume that image SEO is basically just about alt tags. Here at PENNInk Productions, we certainly wouldn’t wish to underemphasise the importance of those for both SEO and accessibility. If you’re serious about generating more traffic and revenue for your online business, there’s so much more that your images can […]

How can an SEO-friendly structure help your website?

By Edward Solomon | 20 June 2019
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As a business owner with a web presence, you might have read and heard a lot about the importance of structuring your site in a way that helps to place it higher in the search engine rankings for popular and relevant keywords. What does that mean in practice? Any reputable online digital marketing experts will […]

The secrets of how to snoop on your competitors

By Edward Solomon | 30 May 2019
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Pretty catchy title, eh? I was going to title this post “How to analyse your competitors’ search engine effectiveness”; it’s probably more accurate, because that’s what we are going to learn how to do properly. There can be many great advantages of working with a search engine optimisation agency like PENNInk Productions to boost your […]

5 key steps to more effective mobile websites

By Edward Solomon | 16 May 2019
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Did you know that in both 2017 and 2018, more than half of all global website traffic was generated through smartphones? As recently as 2009, that figure was less than 1%, which just goes to show how rapidly mobile has become absolutely central to Internet marketing for SMEs. Or at least, mobile should play a […]

Has your site been hit by the recent Google Medic update?

By Edward Solomon | 25 April 2019
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As anyone vaguely familiar with the world of online search knows, Google periodically releases updates to its algorithm that make a big difference to how well different sites rank in its search results. The chief aim for the search giant, of course, is to ensure the best quality content always ranks top; however, such updates […]

3 really quick tips to boost your blog SEO

By Edward Solomon | 28 March 2019
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One thing that will probably always be a crucial component of your brand’s website SEO marketing is its blog. By that we mean not just the regular production of blog content, but also suitable optimisation to enhance its search engine performance. So what are three things that your organisation can do to ensure your blog […]

How to easily fix broken links on your WordPress site

By Edward Solomon | 14 March 2019
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Nobody likes broken links, neither ordinary users nor website owners. Broken links are, of course, those links leading to pages that no longer exist or have been removed with the web. Pretty much anyone and everyone knows the frustration of clicking on one, and suddenly being presented with a ‘404 error’ or ‘Nothing here!’ page. […]

5 simple things you can do right now to build links

By Edward Solomon | 21 February 2019
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There are few elements of online marketing for small business that can be as effective as well-done link building – yet also few things that so many companies hate spending their time on. That’s a shame, because it doesn’t necessarily have to be too difficult to get started on a great link building campaign for […]