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Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

Here’s how you can turn the tables to boost organic traffic

By Edward Solomon | 14 June 2018
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The amount of organic traffic your site receives fluctuates all the time. That’s just the nature of the game of search engine optimisation (SEO). If your site has seen a noticeable decline in search traffic over a prolonged period, or for that matter, if it has suddenly dropped dramatically, you have good reason to be […]

What was the significance of the recent ‘Brackets’ Google update?

By Edward Solomon | 3 May 2018
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In its own words, Google only releases broad core updates to its algorithms “several times per year”. So, the recent news that the search giant issued another one – dubbed ‘Brackets’ – in early March got a lot of website owners wondering what the implications could be for their businesses. The answer is: not necessarily […]

Don’t fall for these age-old SEO myths

By Edward Solomon | 22 March 2018
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Search engine optimisation is a tricky field for even many seasoned online digital marketing experts to keep on top of completely. It’s therefore no surprise that many unhelpful myths have arisen as to what will – and won’t – send a website rocketing up the search engine results pages. Here are some of the unhelpful […]

How long does it take for SEO to work?

By Edward Solomon | 1 March 2018
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It’s the question so many companies ask us here at PENNInk Productions: “How long will it be before my business is on the first or second page of Google?” Alas, it’s a much more complex and fraught question than you might think. Even if your chosen SEO marketing agency goes as far as giving you […]

Top tips for showcasing your expertise online

By Matthew McGregor | 22 February 2018
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Up until fairly recently, an individual would have landed a junior position at a decent company or government organisation, and most likely would have tried to work their way up their employer’s chain of hierarchy. Are you familiar with the phrase ‘corporate ladder’? Well, that is basically non-existent these days. Millennials (people born post-1980) are […]

Build your SEO strategy in 4 easy steps

By Courtney McGhee | 15 February 2018
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Most business owners understand that Search Engine Optimisation (SEO) is necessary to bring potential customers to their websites. But optimising your pages without a solid SEO strategy is not going to bring you the results you are expecting. Follow the four steps we’ve outlined in this article and you will be able to accomplish an […]

5 things every successful business website needs to get right

By Edward Solomon | 8 February 2018
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You might think you know what glitzy features will serve your target customers best and make your website stand out from the pack, but have you even got the basics right? Here are five of those basics that will account for the bulk of your website’s success or failure. You might want to talk them […]

4 quick ways to stop harming your search rankings

By Edward Solomon | 17 January 2018
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The content on your website isn’t just there to give visitors something to read. Its first duty is to support your brand’s SEO profile. Just like any other part of your site, your content can help, but also harm your site’s search engine rankings. With that in mind, let’s take a look at some of […]

How can you boost your Google ranking in 2018?

By Edward Solomon | 30 November 2017
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Guessing the future can be notoriously tricky – for every iPhone, there are quite a few Sinclair C5s – but thankfully, the world of search engine optimisation (SEO) isn’t quite so unpredictable. Indeed, the following trends have been gaining traction among providers of SEO optimisation services for a long time already. But you still need […]

The top 3 reasons why nobody is visiting your website

By Edward Solomon | 16 November 2017
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Simply having a business site at all is a big step towards making more of the right people aware of the many great things about your brand, products and services. The problem is that too many business owners then fail to continue refining their website SEO marketing, which is essential for sustained success. A sure […]