Blog

Here’s a spot far from the madding crowd where you can gather your thoughts and take a look at some of our ideas.

Relax with your beverage of choice and pick up some creative inspiration for your business website.

4 easy ways to get your SEO ‘match fit’ for 2019

By Edward Solomon | 24 January 2019
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For many of us, 2018 might not feel like a year of any great change in SEO. However, organisations that provide online SEO services on a day in, day out basis (such as PENNInk Productions) know better. The truth is that SEO is a dynamic and ever-changing field, so the aspects of your own site’s […]

The future’s vocal: how to tailor your SEO for voice search

By Edward Solomon | 29 November 2018
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It often seems that whenever you want to search the Internet for crucial information, you can turn straight to a little helper app on your phone. Whether that virtual assistant is Apple Siri, Amazon Alexa, Google Assistant or Microsoft Cortana, it can frequently direct you to the website you need. When you do a voice […]

3 top tips to appeal more easily to local customers

By Edward Solomon | 8 November 2018
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Figures are continually being released that confirm the pressing importance of well-honed local business digital marketing today. For instance, did you know that 46% of all searches on Google are local, or that 76% of local searches result in a phone call? That’s an awful lot of enquiries that your own business could be missing […]

How to speed up your WordPress site painlessly

By Edward Solomon | 31 October 2018
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Did you know that a website that takes longer than three seconds to load often loses half its visitors as a result? That’s probably not a great surprise. After all, we’ve probably all clicked that browser ‘back’ button from time to time due to a website not loading quickly enough. You wouldn’t want one of […]

3 simple SEO checks before you launch your site

By Edward Solomon | 18 October 2018
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So, you think you’re ready to hit that big red ‘launch’ button for your new website – but are you? The truth is, even the most experienced and capable digital marketing consulting firms need to refer to a checklist of search engine optimisation (SEO) elements when determining whether a site is in a good state […]

Are you picking the right images to accompany your text?

By Edward Solomon | 4 October 2018
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The images you use on your website are hugely important. I cannot stress that enough, so let me say it again: the images you use on your website are hugely, massively important. They might not exactly be the first thing you think of in terms of local business digital marketing, but they’re still very important. Indeed, […]

How to pick the right Google keywords for your site

By Edward Solomon | 30 August 2018
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Isn’t it obvious what keywords you need to optimise your website for? After all, you presumably only need to imagine what kind of terms your target customers are likely to hammer into Google. Alas, it’s not quite as simple as that. You might have already selected and optimised for various keywords, for example, only for […]

How to really boost your brand’s link value

By Edward Solomon | 2 August 2018
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Google’s programmers aren’t exactly expansive about what the search engine’s algorithms contain, but one thing they have confirmed down the years is that the quality of backlinks to a site does play a role in its search rankings. Link building is therefore quite rightly a key ingredient of SEO optimisation services like those that PENNInk […]

What kind of website content will your customers love?

By Edward Solomon | 28 June 2018
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Ask any number of leading digital marketing consulting firms and they’ll tell you just how important the right content is on your website. You certainly don’t want to put up just any content on your site – not least because you could be publishing stuff that repels, rather than attracts your target audience. Here are a […]

The top 5 things to get right on your SMB website

By Lisa Penn | 26 June 2018
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Thank you for joining me to find out what it takes to build a successful website in a world of 1.5 billion of them. Limiting it to five has been a challenge and you may not agree with the five I have chosen, but they’re my 5 and I’m sticking to them! With each rip, […]