It’s fair to say that the greatest challenge in designing, building, and managing websites is the planning. Planning a website begins and ends with the content – what content will be present for go-live, what content will be added over time, who and how they will be creating and managing it, and that’s just the start.
Planning a website begins and ends with the content. Share on XThe elephant in the room
It’s fair to say that the elephant in the room is always the often vexed question of who will be creating the content. All too often, solopreneurs and small business owners think they’ll save money by doing it themselves. The chances are that you’re going to be far too busy with too many other calls on your time to write your content yourself. You see the need for the content now, but what will things look like after the site is launched? 1 month, 3 months, 6 months, a year on, will you still have what it takes to create and promote killer content for your website?
You need help
Irrespective what stage you’re at, whether you’re intending to DIY or buy in your website content, if you’re planning on succeeding, you’ll need help to get there. You’ll need a content creation framework and processes, but these aren’t daunting and don’t have to be intimidating. There are some fantastic tools out there that make life easier and will help with the entire process of planning your content – the who, what, why, when, and how.
Content marketing toolkit
Enter Content Marketing Institute, which has years of experience in preparing and listing literally dozens of free resources on content planning, creation, and promotion. The 2016 Content Marketing Toolkit includes 23 free checklists, templates, and guides for both the experienced and the novice.
2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides
By Jodi Harris published January 3, 2016 If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.
Edward Solomon has over 30 years’ experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
