If you’re serious about marketing your brand and building a following, you’ll be wanting to try these different methods of growing your email list. There are compelling reasons for exploring different email marketing techniques, not least because they are proven to work. Social media may be the preferred option for many in the 21st century, but good old email still works very well and for certain target audience age groups may be your only viable option.
If you’re not working on building your email list already, or you’ve run out of ideas to do so, here are the first 10 of Hubspot’s 25 simple ways to grow that email list.
- Create remarkable email content
- Encourage sharing and forwarding using social sharing buttons
- Promote an online contest
- Create multiple email subscription types to send targeted content to segments
- Reinvigorate a stale email list with an opt-in campaign
- Link your employees’ signatures to a landing page where people can sign up for your mailing list
- Create a new lead gen offer and require visitors to provide their email address in exchange
- Create a free, online tool or resource and have users sign up with their email address
- Promote one of your lead-gen offers on Twitter
- Use your Facebook Page to promote an offer that requires an email address submission
Check out the Hubspot post for the full list with links.
25 Simple Ways to Grow Your Email List
I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites.
Edward Solomon has over 30 years’ experience in project management, technical education, computer networking, web design and development and is a Digital Business Consultant for PENNInk Productions Ltd.
