3 effective ways to keep people on your website

Actually keeping visitors on your website instead of hitting the browser ‘back’ button might not be your number one priority when talking to digital marketing and website design companies in the UK (such as our own).

What if you can get people who land on your site’s pages to stick around, though? If you do, there’s a greater likelihood they will read your content and actually go as far as purchasing from you or taking some other meaningful action.

After all, if visitors are impressed enough by your site to stay on it for longer than they do your competitors’ sites, this is a sign that they are actually engaged by what you have to offer. So, how can you give your site visitors more reasons to linger on your pages?

Here are three top tips.

1. Give them what they’re expecting

Let’s say that a given person is browsing the search engine results pages (SERPs) for a particular term – whether that’s ‘how to make a cheesecake’, ‘art galleries near me’ or even ‘website design companies in the UK’. They then spot your page title in the results… but how well-matched is that page title to what they will actually get if they tap or click it?

If your content doesn’t keep the promise made by the headline, well… there’s a good chance the visitor will quickly click ‘back’ on their browser and head to one of your rivals’ pages.

2. Make content easy to understand

With past research suggesting that visitors only tend to stay on a website for a few seconds on average, you won’t want anything on your pages that gives them an easy excuse to abandon your site and look elsewhere.

Bear in mind that site visitors these days are unlikely to read blocks of text on your pages like a book – or at least, not unless they have scanned your page content for relevance first.

So, making your site content easily ‘scannable’ and understandable should be one of your top priorities. Have you, for example, made good use of subheadings, images and perhaps even quotes to break up your content?

It also helps to split your content into paragraphs, and to keep sentences relatively short. Bullet points and numbered lists can further boost ‘scanability’ – and don’t forget to use a font size that’s big enough to easily read, too. Pay particular attention to how the content is consumed on smartphones and tablets, not just desktop or laptop computers. Most people nowadays start the process on a smartphone, so care and attention paid to their user experience pays dividends.

3. Boost page loading speeds

Slow page loading times will definitely waste those first few seconds you desperately need to make good use of when trying to make an impression on visitors.

Sure enough, studies by Think with Google have previously indicated that 53% of visitors to a mobile site will leave a page if it takes more than three seconds to load.

Thankfully, there are plenty of good ways to shave those invaluable seconds and milliseconds off the loading times for a website these days. You might consider, for example:

  • Compressing the images on your site without impacting their quality
  • Making sure your chosen hosting option actually meets your needs
  • Enabling browser caching
  • …and much more.

Would you like to talk to the team behind one of the premier website design companies in the UK about how you can get more people clicking, staying and converting on your brand’s site this year? If so, don’t hesitate to get in touch with PENNInk Productions by phone or email.

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What I appreciated most was the level of engagement with me as a person and the way that has ultimately been reflected in the construction and design of my website.

Tamar Posner

Having tried two other web companies, my business has been with PENNInk for many years because I trust them and they make the most of my online presence, supporting and enabling growth. Thank you, PENNInk. You go above and beyond.

Kiran Grover

PENNInk Productions are everything you could want when updating or having a brand new website. They are experts and take the mystery out of getting your message across to your customers. Thank you.

Christine Black

I would like to thank you for your recent work you have done to my website. My website looks refreshed and finally it is responsive. I was happy with the price you have quoted and you stayed in touch with me during the whole redesign process. I will not hesitate to recommend you to all my clients and friends and I will definitely use your services again.

Michał Ziełinski

Lisa and her team are fabulously creative, great technicians, and, most importantly, take the time to listen to their clients' needs and wants to build the very best and effective websites. I would recommend them without hesitation.

Samantha Pilling

Many thanks for all your efforts. It seems like a long haul from when we were first hacked into and it is amazing how important websites have become. You are certainly in the right business!

Jeff Creak

PENNInk Productions made me a state-of-the-art website to be proud of. My website is my 'shop front' and I am getting more clients as a result.

They  listened to my needs and met them within my budget, they provided a high-quality service and level of expertise. I would not hesitate to recommend them.

Thank you, PENNInk, for all your hard work and your continued professionalism and business support.

Kiran Grover

Just looked at the site and Lisa you've done a brilliant, brilliant job! I feel this is a really 'grown up site' and if that sounds daft just put it down to me being so thrilled at what Lisa has produced!

Marilyn Messik

The idea of someone reassessing the way you present yourself to the world is priceless.

Ruti Halvani

STUNNInk Success!

Sharon Schamroth

...input, constructive criticism and ability to be imaginative and creative in a professionally meaningful and informative way have helped me to produce many successful marketing campaigns.

G. Rutledge

...planned, produced, implemented and managed teams in the successful deployment of more than 60 websites.

M. Atcheson

...careful attention to detail and to be ever mindful of deadlines and schedules, all while displaying good customer relations skills.

M. Brandon


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PENNInk Productions Ltd.

PENNInk Productions Ltd.
020 8144 7931
27A Maxwell Road

Registered Company 04851085.
Registered in England and Wales.